Singapore China Baijiu Pte Ltd

To promote the traditional Chinese virtue of filial piety and uphold corporate social responsibility, Singapore China Baijiu Pte Ltd has organized Father’s Day charity events for five consecutive years. This year, we once again visited the local “Qiong Zhou Le Shan Ju” elderly care home to carry out the “A Father’s Love is as Steady as a Mountain · Gratitude for Fatherly Love” outreach event, delivering care and warmth to the elderly residents.

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Recently, the “Singing the Classics of Ancient Chinese Poetry” special concert, organized by the Huaxia Cultural Promotion Association, was successfully held at the Singapore Chinese Cultural Centre. Singapore China Baijiu Pte Ltd was honored to sponsor this event. The performance seamlessly blended classical poetry, musical artistry, and Chinese Baijiu culture, showcasing the profound heritage and modern innovation of traditional Chinese culture. It received widespread acclaim from the audience.

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Mr. Cao Liehong (first from left), General Manager of Guizhou Song Dynasty Official Cellar Distillery, and his delegation visited Singapore China Baijiu Pte Ltd for an in-depth discussion on topics including brand internationalization, channel expansion, and Baijiu cultural exchange.

The team warmly received the guests and introduced the company’s strategic positioning and promotional achievements in the local market. Mr. Cao expressed strong interest in the potential of the Singapore market and looks forward to deeper cooperation in areas such as product introduction, cultural promotion, and event collaboration.

Recently, Mr. Peng Feng, representative of Sichuan Jiannanchun (Group) Pte Ltd, visited Singapore China Baijiu Pte Ltd.

A glass of Jiannanchun carries the spirit of Sichuan and embodies a thousand years of brewing craftsmanship. During the visit, both parties engaged in in-depth discussions on the international expression of Chinese Baijiu, co-branding efforts, and cultural promotion. Together, they explored potential development paths and cooperation models for Jiannanchun in the Singapore market.

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