Company News – Singapore China Baijiu Pte Ltd

Guizhou Premium Baijiu Exhibition 2024 Overseas Guizhou Trading All Around The World

From July 4 to July 8, 2024, the highly anticipated 2024 Singapore International Food Expo was held at the Singapore Expo. Organized by the Guizhou Council for the Promotion of International Trade (Expo Bureau), the 2024 “Overseas Guizhou Trading All Around The World” Guizhou Premium Baijiu Exhibition successfully took place, attracting widespread attention and participation. This exhibition not only marked the first large-scale overseas showcase of Guizhou baijiu but also served as an important opportunity to present Chinese baijiu culture.

Mr. Charles Oon, Chairman of the Singapore Chinese Baijiu Association, Managing Director of Singapore Chinese Baijiu Pte., Ltd., and Chairman of the Guizhou Business (Singapore) Pte Ltd, attended the opening ceremony of the exhibition as a distinguished guest. Approximately 50 individuals, including representatives from various Singapore business associations, well-known enterprises, other key investment institutions, trade circulation companies, major channels and operators, brand marketing agencies, and media representatives, witnessed the debut of Guizhou premium baijiu at the Singapore International Food Expo.

Opening Ceremony

During the exhibition, participating companies introduced the international audience to the history, brewing techniques, and corporate culture of Guizhou baijiu through on-site tastings and product displays. This event not only strengthened the cooperation between international buyers and Guizhou baijiu companies but also laid the foundation for jointly exploring international markets.

The successful conclusion of the Singapore International Food Expo provided Guizhou baijiu companies with a valuable platform for showcasing themselves and facilitating exchange and cooperation. It also established a solid foundation for the “Overseas Guizhou Trading All Around The World” Guizhou Premium Baijiu Exhibition to step onto the international stage. Singapore China Baijiu Pte., Ltd. believes that in the near future, Guizhou baijiu will shine brightly in the international market, radiating even more brilliance.

The exhibition provided a platform for showcasing and exchanging Guizhou baijiu.
The exhibition provided a platform for showcasing and exchanging Guizhou baijiu.

The successful organization of this exhibition signifies a solid step forward for Guizhou baijiu in the international market. In the future, Singapore China Baijiu Pte., Ltd. will continue to dedicate itself to promoting and disseminating baijiu culture, aiming to introduce more international consumers to and cultivate their appreciation for this traditional Chinese fine spirit. We look forward to seeing Guizhou baijiu shine even brighter on the international stage.

Companies strengthen international cooperation.

“China Times” International Celebrity Go Tournament

On June 29, 2024, the “China Times” International Celebrity Go Tournament, co-organized by the Singapore Weiqi Association and the International Forum, was held at the Singapore Weiqi Association Clubhouse. This tournament invited renowned Go players from around the world, attracting the attention of many well-known Go enthusiasts and supporters of the Urban Culture Forum.

Singapore China Baijiu Pte., Ltd. sponsored the event with its Moutai brand. This initiative not only highlights Moutai’s cultural heritage and social responsibility as a historically rich baijiu brand but also reflects its deep recognition and active support of traditional Chinese culture. As a representative brand of Chinese baijiu, Moutai is globally renowned for its unique brewing process and long-standing cultural history. Moutai’s sponsorship added a distinctive cultural atmosphere to the event, further enhancing its influence and visibility.

Moutai Display at the Venue

This year’s International Celebrity Go Tournament featured an innovative competition system that combined competitiveness, entertainment, and digitalization, incorporating artificial intelligence elements for the first time. It also included professional commentary and live broadcasts, aiming to explore how AI technology intersects with the wisdom and skills of Go, allowing the audience to better appreciate the excitement of Go matches, promoting cultural exchange and mutual learning, and showcasing the profound wisdom of humanity.

On the day of the tournament, 17 Go players participated in a one-day exchange match. The Singapore Go Tournament featured two 6-dan players who competed in five rounds. The competition hall was serene and solemn, with spectators holding their breath, watching quietly. The players were focused, strategically arranging and moving pieces on the black-and-white board. They maneuvered skillfully, contemplating each move, demonstrating strategic depth in a high-level competition that captivated the audience.

Tournament Scene
Tournament Scene

As a traditional cultural treasure of the Chinese nation, Go is known as the “chess of life, gymnastics of wisdom.” It boasts a long development history and rich cultural heritage, making it a beloved intellectual sport. The successful hosting of this “China Times” International Celebrity Go Tournament not only provided a platform for Go enthusiasts to exchange and hone their skills but also allowed more people to appreciate the charm of Go. It is significant for promoting the popularization of Go and the development of urban culture.

The sponsorship by the Moutai brand further highlighted the value and allure of traditional Chinese culture, adding new cultural connotations to the Moutai brand. As a representative of Chinese baijiu, Moutai is not only a symbol of quality but also a cultural inheritor. In the future, Moutai will continue to support and promote traditional Chinese culture, allowing more people to understand and love the wisdom and art of China.

Award Presenters and Players Group Photo

The 6th International Urban Culture Forum

On June 28, 2024, the 6th International Urban Culture Forum, hosted by the China Times Media Group (Hong Kong), was successfully held at the Asian Civilizations Museum in Singapore. This year’s forum focused on the theme “The Impact of Artificial Intelligence on Urban Culture and its Future Development.” Experts, scholars, and elite artists from various fields gathered to discuss the cutting-edge issues of current artificial intelligence technology and explore new paths for the development of urban culture.

At this grand event, Singapore China Baijiu Pte Ltd was honored to sponsor the activities and evening banquet, enriching the event with a strong cultural atmosphere. Moutai not only served as a medium for guests’ interactions but also received high praise from everyone present.

Dr. Xi Hongwei, Vice President of the Singapore Weiqi Association, has observed the current lack of a strong Go foundation in Singapore and recognizes the revolutionary impact of AI Go programs like AlphaGo. Drawing from his own experience, he explores collaboration opportunities between human expertise and AI in the realm of Go.

Master Chen Junrong, founder of Zhengdao Group and Vice President of the International Feng Shui Association, approaches the topic from the perspective of feng shui. He analyzes the theoretical realm of AI’s creation of databases and the relationship of theoretical data in feng shui, aiming to leverage AI to enhance artistic creativity and innovation, surpassing AI in human emotional and creative capacities.

Dr. Xi Hongwei, Vice President of the Singapore Weiqi Association
Master Chen Junrong, founder of Zhengdao Group and Vice President of the International Feng Shui Association

At the evening banquet, Moutai stood out as a highlight for guests to appreciate and discuss. Moutai received numerous accolades for its unique taste and rich cultural heritage. Chairman Zeng Xiaohui of China Times Media Group personally presented a certificate of appreciation to the Chairman of Singapore China Baijiu Pte Ltd, recognizing the company’s support and contributions to the forum.As a sponsor of this event, Singapore China Baijiu Pte Ltd not only enhanced the influence of the Moutai brand but also contributed to cultural exchange and development. Their sponsorship further facilitated the exchange and integration of Chinese and international cultures. The successful organization of the event has laid a solid foundation for future collaborations and interactions.

Chairman Zeng Xiaohui of China Times Media Group personally presented a certificate of appreciation to the Chairman Charles Oon of Singapore China Baijiu Pte Ltd
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