Singapore China Baijiu Pte Ltd – Moutai , Wuliangye , Guo Jiao 1573 , Jian Nan Chun,PENFOLDS 518

Guizhou liquor global tour – Tasting and promotion conference in Singapore

On May 14, 2024, the “Guizhou Liquor Global Tour – Tasting and Promotion Conference” was grandly held in Singapore, hosted by the Guizhou Provincial Department of Commerce and co-organized by Singapore China Baijiu Pte Ltd. Renowned liquor companies such as Moutai, Xijiu, Zhenjiu, Guotai, and Guizhou Chun collectively showcased their products in the Lion City. The promotion event invited over 40 representatives from institutions including the Singapore Chinese Chamber of Commerce & Industry, Singapore-China Business Association, Business China, and the CCPIT Representative Office in Singapore. Mr. Charles Oon, Managing Director of Singapore China Baijiu Pte Ltd, President of the Guizhou Business (Singapore) Pte Lt, and President of the Singapore China Baijiu Association, was also invited to attend.

In a relaxed and pleasant atmosphere, participants freely exchanged ideas and discussed opportunities for cooperation between the two countries in the fields of economy, trade, and cultural tourism. Guizhou liquor experts introduced baijiu tasting techniques, enhancing everyone’s understanding and appreciation of Guizhou liquor.

The exquisite display of baijiu at the event attracted much attention, and the showcased traditional Miao costumes further allowed everyone to delve into the cultural charm of Guizhou. Guests enjoyed tasting the fine liquor, toasting and drinking together, sharing this beautiful moment, and deepening their friendships and cooperation.

Many participants engaged in lively exchanges in front of the baijiu exhibition booths, gaining in-depth knowledge of the characteristics and brewing techniques of different brands of baijiu. Guizhou liquor experts provided detailed explanations of the series of products and tasting techniques of Moutai and other famous Guizhou liquors.

This event promoted the expansion of Guizhou’s renowned baijiu in overseas markets, strengthened economic and trade exchanges and multilateral cooperation between Singapore and Guizhou, enhanced the brand awareness and market competitiveness of Guizhou baijiu, and contributed to the high-quality development of the Guizhou baijiu industry.

The “Guizhou Liquor Global Tour” helps Guizhou baijiu to reach new markets and expand internationally. The hosting of this promotion conference not only deepened cooperation between China and Singapore in the fields of economy, trade, and cultural tourism but also provided more business opportunities for enterprises from both sides.

Guizhou Liquor Global Tour (Singapore Stop) – Moutai Night Welcome Banquet

On May 13, the “Guizhou Liquor Global Tour (Singapore Stop) – Moutai Night Welcome Banquet,” jointly organized by Guizhou Business (Singapore) Pte Ltd, Singapore China Baijiu Pte Ltd, and Chinese Baijiu Association (Singapore), was grandly held at the Orchard Hotel in Singapore.

At the banquet, the presence of distinguished guests added endless excitement and splendor to this special evening. The speeches delivered by the guests on stage were undoubtedly the highlights and the opening acts of the entire banquet. Their profound words and insightful thoughts infused the event with a rich cultural atmosphere and intellectual exchange.

Singapore, as a country of diverse cultures, attracts guests from all over the world with its unique charm. To welcome our distinguished guests from Guizhou, we arranged an extraordinary performance – the traditional Malay dance, Joget. The graceful movements of the dancers and the deep cultural heritage brought the atmosphere to a climax, setting the perfect stage for the banquet. On this night filled with laughter and emotion, we enjoyed beautiful moments together, experiencing the fusion and inclusiveness of cultures. Besides the traditional Malay dance, Joget, we also arranged an impressive Indian dance performance. The elegant movements and passionate expressions of the dancers provided a splendid visual feast!

Another major highlight of the banquet was the presence of Moutai. Amidst laughter and joy, guests savored this fine liquor, engaging in conversations as they drank, pushing the atmosphere of the banquet to its peak. The unique flavor of Moutai, paired with the meticulously prepared delicacies, provided an ultimate sensory enjoyment, making the evening’s discussions even more delightful and uninhibited.

Dr. Zhou Yuyun, Minister Counsellor at the Embassy of China in Singapore
Traditional Malay Dance Joget

At the banquet, our company specially prepared ushers dressed in traditional Miao attire to showcase our love for Guizhou to the guests from Guizhou, making them feel our sincerity and warmth.

Amid the joyous atmosphere, the banquet concluded successfully. Each guest received a gift bag from our company as a memento of this unforgettable evening. We sincerely thank all the distinguished guests for their presence and support, and we hope this banquet becomes a cherished memory for everyone.

Mr. Chan Soo Sen, former Minister of State in the Prime Minister’s Office, Ministry of Community Development and Sports, Ministry of Education, and Ministry of Trade and Industry of Singapore
Ms. Cao Mingfeng, Deputy Mayor of the Zunyi Municipal Government

Wuliangye overseas tasting event and investor symposium

On May 9th, a delegation of leaders from Wuliangye visited the Wuliangye flagship store in Singapore to explore the brand’s international appeal.

Mr. Charles Oon and Mr. Zhang Xin jointly lifted a ceramic plate adorned with Singaporean landmarks, symbolizing the friendship between Singapore andChina .

Mr. Charles Oon, Managing Director of Singapore China Baijiu Pte., Ltd., welcomed the delegation. Both parties discussed strategies and visions for the brand’s development, gaining a deeper understanding of the brand’s progress in overseas markets. Singapore China Baijiu Pte., Ltd. looks forward to working hand in hand with Wuliangye to create an even more brilliant future!

Deputy General Manager Zhang Xin and his delegation took a group photo with Mr. Charles Oon in front of the Wuliangye flagship store.

After the visit to the Wuliangye flagship store in Singapore, the overseas tasting event and investor symposium that evening became an even more memorable occasion. Guests gathered together to savor the essence of Wuliangye’s thousand-year history and rich culture. At the banquet, Mr. Zhang Xin, Party Committee Member, Vice General Manager, and Board Secretary of Yibin Wuliangye Co., Ltd., shared with the guests the long history of Wuliangye. He spoke about the inheritance and innovation of the brewing process. Through vivid stories and in-depth explanations, he provided everyone with a deeper understanding of the unique charm of Wuliangye, a national treasure brand.

In addition to the historical legacy, Mr. Zhang Xin also shared baijiu tasting techniques and experiences. He personally demonstrated how to taste different varieties of Wuliangye, evaluating the quality of the liquor based on aspects such as color, aroma, and taste. This was not only a baijiu tasting banquet but also an interactive experience about baijiu culture, allowing each guest to feel as if they were immersed in Wuliangye’s brewing workshop, experiencing the craftsmanship and tradition firsthand.

As the evening banquet drew to a close amidst laughter and joy, the spirit of Wuliangye left a profound impression on everyone’s hearts. At this moment transcending borders, the friendship between Wuliangye and Singapore reached a new level of elevation. The future cooperation promises to be even brighter, paving the way for a more glorious tomorrow together!

A specially customized bronze seal leaves a brand mark on Wuliangye cocktails.
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