Singapore China Baijiu Pte Ltd – Moutai , Wuliangye , Guo Jiao 1573 , Jian Nan Chun,PENFOLDS 518

Jiu Asia 2024

JIU ASIA 2024, Singapore’s original Asian alcohol expo , was held from September 6th to 8th at the Resort World Sentosa, Equarius Hotel.


The booth of the Singapore China Baijiu Association and Singapore China Baijiu Pte Ltd was prominently located at the entrance, attracting widespread attention and drawing many enthusiasts for tastings.

On the opening day, Mr. Charles Oon , Chairman of the Singapore China Baijiu Association and Chairman of Singapore China Baijiu Pte Ltd, was invited to deliver a keynote speech.

At the booth of Singapore China Baijiu Pte Ltd and the Singapore China Baijiu Association, top Chinese baijiu brands such as Moutai, Wuliangye, Guojiao 1573, Guizhou Xijiu, and Moutai Golf Wine showcased their unique aromas, high-quality ingredients, and traditional brewing techniques, sparking great interest among visitors.

Attendees posed various questions regarding the aromatic characteristics, selection standards, and production processes of these baijiu, and our staff provided detailed and professional answers, deepening their understanding of Chinese baijiu.

On the last day of the exhibition, a special discussion titled “Decoding Baijiu: Is This an Investment?” featured Mr. Charles Oon .

Mr. Oon invited other guests at the seminar to taste Moutai, and afterward, he was invited to give an interview to the official media partner of this year’s Asia Wine Exhibition.

During the evening’s closing session, Mr. David Oon, Project Manager of Singapore China Baijiu Pte Ltd, participated in a discussion on “The Rising Trend of Baijiu,” effectively concluding the exhibition.

This year’s Asia Wine Exhibition not only highlighted the critical role of the Singapore Baijiu Association in leading the trend of Asian baijiu culture but also showcased the outstanding capabilities of Singapore China Baijiu Pte Ltd as an industry pioneer. In the future, we will continue to promote the unique charm of Chinese baijiu to a broader global market.

Business China Fundraising Golf Tournament & Dinner 2024

On August 23, 2024, the Business China Fundraising Golf Tournament & Dinner 2024 was held at the Singapore Island Country Club. Singapore China Baijiu Pte Ltd was invited as a sponsor to support this grand event.

Daytime – Golf Tournament

The friendship tournament kicked off in the morning, attracting numerous elite participants.

Despite encountering rain during the event, the participants maintained their high spirits and fully engaged in the activities.

In a relaxed and enjoyable atmosphere, golfers used the sport as a medium to exchange skills and deepen friendships.

Golf, as an important component of modern lifestyle, not only symbolizes a quality life but also serves as a platform to showcase personal cultivation and taste.

As a sponsor of this event, Singapore China Baijiu Pte Ltd is honored to support this gathering that embodies sportsmanship and charitable significance, pursuing excellence together and sharing a beautiful life.

Evening – Dinner

Before the fundraising dinner officially began, the cocktail booth created by Singapore China Baijiu Pte Ltd became the focal point.

It showcased the possibilities of integrating baijiu with fresh elements in a cocktail format while providing a warm and elegant atmosphere for guests to continue networking and strengthening friendships after the tournament.

During the dinner, Mr. Lee Yi Shyan, Chairman of Business China, delivered a speech. Mr. Charles Oon, Chairman of Singapore China Baijiu Pte Ltd, attended alongside distinguished guests, including Singapore’s Deputy Prime Minister and Minister for Trade and Industry Mr. Gan Kim Yong, Speaker of Parliament Mr. Tan Chuan-Jin, Dr. Zhou Zhao cheng, Chief Strategy Officer of Haidilao International Holding, and Mr. He Zhi xuan, President of Commercial China.

Mr Charles Oon and Mr Lee Yi Shyan, Chairman of Business China (left).
Mr Charles Oon and Mr Gan Kim Yong, Deputy Prime Minister and Minister for Trade and Industry (Right)
Mr Seah Kian Peng, Speaker of the Parliament of Singapore (centre) and Mr Ho Chee Hin , President of Business China (right)
Dr. Zhou Zhaocheng (right), Executive Director and Chief Strategy Officer of Haidilao International Holdings.

As a supporter of the event, Singapore China Baijiu Pte Ltd helps Commercial China achieve its mission—cultivating a core group of bilingual and bicultural talents and enterprises in Singapore, enabling them to become pillars in promoting in-depth economic and trade cooperation with China.

We will continue to commit to promoting a high-quality modern lifestyle, facilitating cultural and economic exchanges between China and the world, and collaboratively crafting a beautiful future with all sectors.

The 4th “Chan Soo Sen Cup” Racial Harmony Day Graphic Xiangqi Tournament

On August 3, 2024, the 4th “Chan Soo Sen Cup” Racial Harmony Day Graphic Xiangqi Tournament, sponsored by the Singapore China Baijiu Pte Ltd and organized by the Singapore Xiangqi General Association and the Tung Ann District Guild, was held in the auditorium of the Tung Ann District Guild. The event brought together Xiangqi enthusiasts and professional players from various regions to compete and exchange skills.

The players were full of enthusiasm, and the atmosphere in the competition hall was tense yet friendly. On the scene, the players were deeply focused, with every move carefully considered. Amidst the intense battles, the players demonstrated exceptional chess skills and remarkable mental fortitude. Each clever layout and intricate trap kept the audience on the edge of their seats. On the chessboard, red and black pieces alternated, with the momentum shifting constantly between offense and defense. Some players found opportunities in dire situations to turn the tables, while others advanced steadily, step by step, toward victory.

After several rounds of intense competition, the champions, runners-up, and third-place winners were finally determined. Zhang Zhongyi emerged as the champion and also won the Non-Chinese Open Group Award. Wu Deshun received the Senior Award, while Wang Kaili won the U12 Girls’ Award.

The cup sponsor Chan Soo Sen, event sponsor Charles Oon, and association president Lin Guan Hao personally attended the event to present the awards. In his speech, President Lin Guan Hao stated, “Without the generous sponsorship from Singapore China Baijiu Pte Ltd, it would have been challenging to organize this event.”

The Moutai brand has always been dedicated to supporting and promoting traditional Chinese culture, and its sponsorship of the 4th “Chan Soo Sen Cup” Racial Harmony Day Graphic Xiangqi Tournament is a reflection of this commitment. As an important component of traditional Chinese culture, Xiangqi (Chinese chess) embodies profound history and wisdom. Through sponsoring such cultural events, Moutai not only helps to promote Xiangqi culture but also provides a platform for enthusiasts to showcase their skills and exchange ideas.

Moutai is not just a beverage; it is a symbol of Chinese culture. Renowned worldwide for its rich history, exquisite brewing craftsmanship, and unique flavor, Moutai has earned widespread love and acclaim as a treasure of Chinese culture. In the future, Moutai will continue to uphold its mission of promoting Chinese culture, supporting more cultural exchange and heritage activities, and helping the world to better understand and appreciate Chinese culture.

The 4th “Chan Soo Sen Cup” Racial Harmony Day Graphic Xiangqi Tournament was a great success, thanks to the support of the Moutai brand. We extend our heartfelt gratitude to all the participants, spectators, and behind-the-scenes staff for their hard work. The Singapore China Baijiu Pte Ltd looks forward to more opportunities to collaborate with Moutai in the future, jointly promoting the development of Xiangqi culture and contributing to cultural exchange and heritage.

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