WuLiangYe News – Singapore China Baijiu Pte Ltd

May 9, 2024May 23, 2024

Wuliangye overseas tasting event and investor symposium

On May 9th, a delegation of leaders from Wuliangye visited the Wuliangye flagship store in Singapore to explore the brand’s international appeal.

Mr. Charles Oon and Mr. Zhang Xin jointly lifted a ceramic plate adorned with Singaporean landmarks, symbolizing the friendship between Singapore andChina .

Mr. Charles Oon, Managing Director of Singapore China Baijiu Pte., Ltd., welcomed the delegation. Both parties discussed strategies and visions for the brand’s development, gaining a deeper understanding of the brand’s progress in overseas markets. Singapore China Baijiu Pte., Ltd. looks forward to working hand in hand with Wuliangye to create an even more brilliant future!

Deputy General Manager Zhang Xin and his delegation took a group photo with Mr. Charles Oon in front of the Wuliangye flagship store.

After the visit to the Wuliangye flagship store in Singapore, the overseas tasting event and investor symposium that evening became an even more memorable occasion. Guests gathered together to savor the essence of Wuliangye’s thousand-year history and rich culture. At the banquet, Mr. Zhang Xin, Party Committee Member, Vice General Manager, and Board Secretary of Yibin Wuliangye Co., Ltd., shared with the guests the long history of Wuliangye. He spoke about the inheritance and innovation of the brewing process. Through vivid stories and in-depth explanations, he provided everyone with a deeper understanding of the unique charm of Wuliangye, a national treasure brand.

In addition to the historical legacy, Mr. Zhang Xin also shared baijiu tasting techniques and experiences. He personally demonstrated how to taste different varieties of Wuliangye, evaluating the quality of the liquor based on aspects such as color, aroma, and taste. This was not only a baijiu tasting banquet but also an interactive experience about baijiu culture, allowing each guest to feel as if they were immersed in Wuliangye’s brewing workshop, experiencing the craftsmanship and tradition firsthand.

As the evening banquet drew to a close amidst laughter and joy, the spirit of Wuliangye left a profound impression on everyone’s hearts. At this moment transcending borders, the friendship between Wuliangye and Singapore reached a new level of elevation. The future cooperation promises to be even brighter, paving the way for a more glorious tomorrow together!

A specially customized bronze seal leaves a brand mark on Wuliangye cocktails.

May 4, 2024May 9, 2024

2024 Mother’s Day Baking Event

On May 4th, Singapore China Baijiu Pte., Ltd. held a unique Mother’s Day parent-child baking event.

Under the theme of “Warm May, Grateful Mother’s Day”, 12 groups of parent-child pairs participated hand in hand, exploring the joy of baking together. Children demonstrated excellent hands-on skills and unique imagination, gaining a deeper understanding of their mothers’ efforts through such activities. The entire event was filled with innocent smiles from children and hopeful eyes from parents. Each parent-child duo decorated their handmade cakes with different embellishments: colorful candies, vibrant fruits, and frosting filled with blessings. These cakes were not only enthusiastic expressions but also heartfelt interpretations of maternal love and gratitude.

As powdered sugar flew, it wasn’t just the cakes taking shape, but also the sublimation of affection. Just as the event’s title sponsor, “Wuliangye”, has persevered through the years, adhering to the harmony and beauty of Chinese culture. Maternal love, like the fragrance of Wuliangye, is rich and profound. Just as every drop of baijiu carries the traces of time, a mother’s love permeates countless days and nights of care and dedication, forever emanating boundless warmth and strength.

We sincerely thank every family who participated in the event. It is your support and enthusiastic participation that filled the event with vitality and vigor. Once again, we wish all mothers around the world a happy Mother’s Day! May we forever cherish the warmth of family and create more beautiful memories together.

April 20, 2024May 10, 2024

The 4th Singapore “Wuliangye Cup” Chuhan Chess Open Tournament

On April 20, the 4th Singapore “Wuliangye Cup” Chinese Chess Open Tournament successfully concluded. The tournament’s name is derived from China’s renowned liquor brand, Wuliangye, a company that has demonstrated outstanding support for traditional Chinese culture. Through sponsoring the chess competition, the Singapore-based China Liquor Company aims to promote Chinese culture worldwide.

Once the tournament was announced, over 40 players eagerly signed up. The event featured seven rounds of intense competition throughout the day, with each round serving as a battle of intelligence and strategy. Competitors showcased their Chinese chess skills and tactics, striving to stand out among a host of formidable opponents.

The players sat at the chess table, their gaze intently focused on the board.

Mr. Lim Kwan How, President of the Singapore Xiangqi Association, and Mr. Charles Oon, Chairman of Singapore China Baijiu Pte., Ltd., and Honorary Permanent President of Singapore Xiangqi Association, were present to witness the players’ shining moments.

Mr. Lim Kwan How, President of the Singapore Xiangqi Association (left).

The Chinese chess players sat at the board, their eyes fixed on the game, fingers dancing among the pieces, contemplating each move with a strategic mindset, demonstrating exceptional chess skills and a calm demeanor. As the event organizers, we thank all the players for their enthusiastic participation and impressive performances.

The eyes of the chess players were riveted on the board, analyzing each move with intense concentration.

Eyes locked on the board, the chess player studies every possible move, carefully weighing their options before making the next strategic decision.

As the organizers of the event, we extend our gratitude to all the players for their enthusiastic participation and outstanding performances. Mr. Lim Kwan How, President of the Singapore Xiangqi Association, presented the “Jiufu Diagram” as a token of appreciation to Mr. Charles Oon for his support of chess in Singapore.

The president of the Singapore Xiangqi Association gave Mr. Charles Oon the “Jiufu Diagram” to thank him for his support of chess in Singapore.

After the competition, Singapore China Baijiu Pte., Ltd. presented awards to the winners. Following a day of intense competition, player Low Yi Hao emerged as the champion with an outstanding record of seven consecutive wins, marking his third time receiving this honor. Singapore China Baijiu Pte., Ltd. sincerely congratulates him on achieving such remarkable success!

As the event organizers, we thank all the players for their enthusiastic participation and impressive performances. We look forward to seeing this tournament go from strength to strength, hand in hand, as it takes on new heights with calmness and wisdom.