Baijiu Collection is a content series focusing on the collectible value and cultural significance of Chinese baijiu.
With a professional perspective, the program systematically explores collectible editions, commemorative releases, and limited-edition products from major baijiu brands, while decoding the craftsmanship, historical background, and market value behind each bottle.
Through easy-to-understand storytelling, Baijiu Collection helps viewers understand what makes a baijiu worth collecting, and how to approach collecting and identification in a rational way. Guided by the IP “Mr Baijiu Tianan,” we step into the world of baijiu and discover the value shaped by time.
Baijiu Collection | Moutai Bingwu Year of the Horse Zodiac Edition EP1
Moutai zodiac series is released once a year. It is not just a bottle of baijiu, but a symbol of time and continuity of value.
The traditional Chinese sexagenary cycle (Heavenly Stems and Earthly Branches) completes one full rotation every 60 years. This year is the Bingwu Year of the Horse:
“Bing” represents Fire, symbolizing the sun, bright, intense, and powerful.
“Wu” represents the Horse, speed, strength, and forward momentum.
The Fire Horse year reflects energy, drive, and a spirit of progress. This is why the zodiac edition is not only a collectible, but also a symbol of time and cultural inheritance.
How far a horse can run depends on the grassland.
How far a bottle can go depends on time.
Baijiu Collection – Coming Soon
Attention all baijiu lovers and collectors!
Baijiu Collection, a new series by Singapore China Baijiu Pte. Ltd., is officially launched.
In this series, we will break down collectible, commemorative, and limited-edition releases from major baijiu brands—what is worth collecting, and how to collect wisely.
From Moutai, Xijiu, Wuliangye, Jiannanchun, to rare special editions and limited releases, we will explore them one by one in detail.
Led by the IP “Baijiu Brother Tianan,” step into the world of baijiu collecting and discover truly valuable fine wines.
New episodes every Friday. Stay tuned for Baijiu Collection.