Singapore China Baijiu Pte Ltd – Moutai , Wuliangye , Guo Jiao 1573 , Jian Nan Chun，PENFOLDS 518

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20th Asian Chinese Chess Individual Championship

The 20th Asian Chess Individual Championship, hosted by the Singapore Xiangqi General Association and sponsored by Singapore China Baijiu Pte Ltd was successfully held from 3rd to 5th December 2024, and the closing ceremony was held at Qian Xi (Farrer Park) Restaurant on the evening of December 6th.

On December 2nd, the opening ceremony and the 90th Anniversary Dinner of the Singapore Xiang Qi Association were first held at SAFRA Mount Faber. Mr. Lim Guan Hao, President of the Singapore Xiang Qi Association, Mr. Timothy Fok, President of the Asian Xiang Qi Federation, and Ms. Grace Fu, Minister for Sustainability and the Environment and Minister for Trade and Industry of Singapore, delivered speeches respectively.

Mr Chan Soo Sen, former Senior Minister of State for Education and Trade and Industry of Singapore, and Mr. Charles Oon, Chairman of Singapore China Baijiu Pte Ltd and Permanent Honorary President of Singapore Chess Federation, were also invited to attend and witnessed this important moment with contestants from 14 countries.

On the same day, a special event was held at the Xiamen Association in Singapore, where Chinese chess grandmaster Mr Liu Dahua and Chinese chess master Mr Dang Fei worked together to bring a unique experience to the audience.

They gave professional explanations of the games and collaborated to complete a two-versus-six multi-sided blind chess exhibition match, fully demonstrating the unique charm of chess art with their superb skills and tacit cooperation.

After three days and seven intense rounds of competition, the Chinese team clinched both the men’s and women’s championships on December 5, once again showcasing the profound heritage and exceptional strength of its chess culture.

男子组前三名：刘柏宏、黄学谦、杨世哲

女子组前三名：刘欢、阮黄燕、吴兰香

On December 6, at the closing dinner, approximately 160 chess leaders, players, and professionals from across Asia and Singapore came together to celebrate the event.

Chess, as an important embodiment of traditional Chinese culture, shares deep parallels with liquor culture, reflecting the values of wisdom, heritage, and inclusivity. In line with this ethos, Singapore China Baijiu Pte Ltd established the “Singapore Chess Player Outstanding Award” and the “Sports Spirit Award,” which were awarded to Singaporean chess player Ms. Wu Lan Xiang and Lebanese chess player Mr. Elias Abou Jaoude, respectively. Mr. Charles Oon, Chairman of Singapore China Baijiu Pte Ltd and Permanent Honorary President of the Singapore Chess Federation, personally presented the awards to the recipients.

The closing dinner was held in a warm atmosphere, and the unique charm of chess culture was fully displayed in the joyful atmosphere.

As a proud supporter of the event and a dedicated advocate for cultural exchange, Singapore China Baijiu Pte Ltd remains committed to promoting the richness of Chinese culture. The company aspires not only to contribute to the growth of Asian chess but also to foster regional cultural exchanges and strengthen friendships. Looking ahead, we are eager to continue advancing the dissemination and development of Chinese culture through activities like chess, while collaborating with diverse sectors to build lasting connections.

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2024 “香溢狮城 举杯共远” Moutai Night

On November 5, the “Moutai Night “, which was hosted by Singapore Chinese Baijiu Pte Ltd, was held at the Oriental Mandarin Hotel in Singapore.

Mr Duan Jianhua, Deputy General Manager and General Counsel of Moutai Group, led the team to attend.

Guests including Mr Chan Soo Sen, former Senior Minister of State for Education and Trade and Industry, former Minister in the Prime Minister’s Office and the first President of China-Singapore Suzhou Industrial Park,

Xiao Jiang Hua, Director of Singapore Chinese Cultural Center, Lin Qin Li, founder of Singapore Chinese Culture Promotion Association, Wu Duo Shen, President of Singapore Chinese Chamber of Commerce, Dr. Wu Wei, Founding Dean of Nanyang Graduate School of Public Administration, Nanyang Technological University, Singapore, and Mr. Guo Dao Feng were invited to attend, adding weight to the event.

Mr. Xiao Jiang Hua, Mr. Zeng Shi Sheng and Mr. Duan Jian Hua delivered speeches at the event.

Outside the dinner venue, the specially arranged “Time Corridor” showcased Moutai’s long history and exquisite brewing craftsmanship; Moutai cocktails added a touch of fashion to the brand, which remains committed to traditional craftsmanship.

Glasses of different shapes, materials, and design styles represent the unique drinking cultures of various regions around the world, symbolizing Moutai’s embrace and integration of diverse cultures.

In line with Singapore’s multicultural culture, the live performance segment showcased the harmony of various ethnic arts. Malay Silat and Zapin Hari Ribut, Indian and Chinese dances took turns on stage, creating a dazzling and vibrant display.

The Moutai “Flying Fairy” design has been in use since 1958, symbolizing Moutai as an ambassador of diplomatic friendship. It not only carries the cultural mission of Moutai but also represents the brand’s commitment to showcasing China’s elegance and passion on the global stage.

In the performance “Flowing” presented by the Singapore Chinese Dance Theatre, dancers held three-meter-long colorful silks, recreating the grace and ethereal beauty of the “Flying Fairy”, echoing the iconic Moutai “Flying Fairy” Image.

Moutai symbolizes not only friendship and heritage but also a precious bond that deepens with the passage of time.

As a further development of the “Moutai Night” IP, the Singapore Moutai Night showcased the unique charm of the Moutai brand through a cross-cultural perspective, allowing guests to experience the profound essence of Chinese culture up close.

In the future, Singapore China Baijiu Company will continue to connect the world through culture and promote communication through its brand, allowing the world to embrace Moutai and Chinese culture with even greater affection.

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2024 Baijiu Cultural Tour

The 2024 Liquor Culture Journey has concluded successfully. This was the fourth liquor culture journey organized by Singapore China Baijiu Pte Ltd, running from September 9 to September 19. It included visits to six renowned liquor companies in Guizhou and Sichuan provinces, where we received professional and warm hospitality.

On the day of arrival, Chairman Yan of Guo Tai personally arranged a welcoming banquet. The liquor fans enjoyed authentic Gui zhou cuisine and were treated to a dance performance rich in ethnic characteristics, marking an unforgettable start to this cultural journey.

On the morning of the second day, the group visited the historic Qin Yan Ancient Town and, after lunch, moved to Qian ling Park to experience the tranquility and beauty of nature. The highlight of the afternoon was visiting the China Moutai specialty store located in the Moutai headquarters building.

The team members sat down to quietly taste Moutai and enjoyed dinner in the headquarters, concluding a fulfilling day.

On the morning of the third day, the group visited the core production area of the Moutai distillery in Moutai Town, touring the packaging workshop and learning about every step in the production and packaging of Moutai liquor.

In the evening, a banquet was hosted by Moutai, attended by Mr. Zhang De Qin, the Secretary of the Party Committee and Chairman of Guizhou Moutai Distillery (Group), Mr. Huang Wei, a former leader of Moutai Group, and Mr. Huang Jie, Deputy Secretary of the Party Committee and General Manager of Guizhou Moutai Liquor Sales. This facilitated further communication and interaction with everyone.

On the fourth day of the liquor culture journey, the liquor fans visited the famous Lou Shan Pass scenic area. Located in Zun Yi City, Guizhou, Lou Shan Pass is an important historical witness to China’s red revolutionary history and a significant strategic point during the Long March.
The perfect blend of history and nature allowed the liquor fans to feel the grandeur of Lou Shan Pass while deeply understanding the indomitable spirit nurtured in this land, adding depth and significance to this stop.

On the fifth day, the liquor fans visited the historic site of the Zun Yi Conference, gaining a profound appreciation for the power of red culture and the legacy of revolutionary spirit. They then proceeded to visit the Guo Tai distillery.

As an important production base for China’s sauce-flavored liquor, Guo Tai distillery stands out as a AAA-rated tourist attraction in China due to its unique brewing techniques and modern facilities.

During dinner, at the invitation of Guo Tai, the liquor fans enjoyed a toast with Mr. Luo Xiao Song, Standing Committee Member of the Ren huai Municipal Committee and Executive Deputy Mayor, Mr. He Weihua, Chairman of Guizhou Renhuai Sauce-flavored Liquor, and Mr. Liu Jinping, Executive Deputy General Manager of Guotai Liquor, deepening their friendship over good wine.

On the sixth day of the 2024 China Liquor Culture Journey, the liquor fans visited Guizhou Xi Jiu, toured the packaging workshop, and gained insight into Xi Jiu’s meticulous and rigorous packaging processes.

That evening, the fans enjoyed dinner at the Xi Jiu Hotel, attended by Mr. Xie Yuan Dong, Assistant General Manager of Guizhou Xi Jiu, and Mr. Chen Qiang, a member of the Party Committee and Deputy General Manager. This visit and exchange further enhanced everyone’s understanding of the liquor production process and showcased the cultural heritage and professional strength of the Xi Jiu brand.

On the seventh day, the fans visited the China Sauce-flavored Liquor Valley at Lang Jiu Manor and the Sichuan Gu zhu Lang Jiu gaining a deeper understanding of Lang Jiu’s unique techniques and brand development.

Mr. Li Zhao, Regional Manager of the International Business Department of Lang Jiu, accompanied the group throughout, detailing the brewing environment and market layout, and invited everyone to lunch, showcasing Lang Jiu’s enthusiasm and sincerity.

The dinner on the seventh day was thoughtfully arranged by Luzhou Laojiao. Mr. Wu Xuedong, head of the Singapore market for Luzhou Laojiao, and Mr. Yu Yang, sales manager for Indonesia, warmly received the liquor fans. During the dinner, both representatives shared their experiences in expanding the Luzhou Laojiao and Guojiao 1573 brands in the Southeast Asian market, engaging in in-depth discussions about the prospects for Chinese liquor in the international market.

On the eighth day, accompanied by Mr. Wu Xuedong, the liquor fans visited the Lu Zhou Laojiao Museum. Through observing the daily operations of rare ancient cellars, they gained a deeper understanding of the rich history and unique brewing techniques of Lu Zhou Laojiao.

On the ninth day, the liquor fans moved to Yi Bin. At a welcome banquet arranged by Wuliangye, they enjoyed discussions with Mr. Chen Chong, Assistant General Manager of Wuliangye Group and Chairman of the Import and Export, Mr. Zhao Jing, Head of the International Sales Department, and Mr. Xiong Shaodong, Manager of the Asia-Pacific Marketing Center, among others.

The final day began with a visit to the Yibin Wuliangye distillery. Accompanied by Mr. Xiong Shaodong and Mr. Huang Haoran from the Asia-Pacific Marketing Center, the liquor fans experienced the rich history and charm of liquor in the factory area, visiting the liquor culture exhibition hall, Anle Springs, the 523 workshop, the Pengcheng tasting room, and the Liquor Saint Mountain.

As an overseas distributor deeply engaged in the marketing and sales of Chinese liquor, Singapore China Baijiu Pte Ltd understands the key role of cultural promotion in brand building. Through this annual liquor culture journey, we actively enhance brand recognition and influence.

We sincerely thank all our partners for their support and assistance, and we look forward to continuing to work together to promote the thriving development of Chinese liquor culture in overseas markets.