Singapore China Baijiu Pte Ltd – Moutai , Wuliangye , Guo Jiao 1573 , Jian Nan Chun，PENFOLDS 518

Posts

Posted on

China Moutai, a beauty shared worldwide. Relish in the Mei of Moutai, and experience the exquisite charm of Chinese Baijiu through Moutai ice cream and liquor-filled chocolate.

Hey guys I’m here at the 4th China international Consumer Products Expo which is being held in Haikou the capital of south China’s Hainan Province.

The expo has provided excellent opportunities for global companies to explore the Chinese market and products. So we get to experience global cultures and styles here where innovation meets tradition in a dazzling showcase of products.

Again, this venue is super large. A lot of walking today as well. I am looking for a snack or something to give myself a treat.

Wow so this is the Moutai ice cream. It does have some Chinese liquor flavor in it.

‘This is my first time to taste the Moutai ice cream.’

‘The you can also taste our liquor-filled chocolates.’

This is the classic series of our brand, the Feitian Moutai. Next we can see a series of zodiac-themed liquors that Moutai has launched. It incorporates the culture of five elements and the twelve Chinese zodiac animals and integrates Chinese ink painting and calligraphy into the design. This year is ‘the Year of the Loong’ and this is the zodiac-themed liquor of ‘the Year of the Loong’. Loong represents nobleness, elegance and fortune.

‘It smells quite strong and unique.’

‘Moutai Baijiu possesses a unique aroma and taste distinct from other Baijiu products. Moutai Baijiu users red tassels, sorghum, wheat and water as raw materials. It takes at least five years from the time the raw materials enter the factory to the time. The product is produced and needs 5 major techniques, 30 stages and 165 steps.

Moutai Group has constructed the Moutai Sanya Haitang Bay Resort in Sanya. A beautiful coastal town of Hainan. It’s said that they are exploring a new development model of ‘integration of liquor and tourism’, thus forming a new consumption scenario and a comprehensive consumer ecosystem, which also reveals the resilience and vitality the country’s consumer market. Such a combination of art, nature and culture. This place provides a glimpse into the Eastern way of life and aesthetics.

Posted on

The 4th Singapore “Wuliangye Cup” Chuhan Chess Open Tournament

On April 20, the 4th Singapore “Wuliangye Cup” Chinese Chess Open Tournament successfully concluded. The tournament’s name is derived from China’s renowned liquor brand, Wuliangye, a company that has demonstrated outstanding support for traditional Chinese culture. Through sponsoring the chess competition, the Singapore-based China Liquor Company aims to promote Chinese culture worldwide.

Once the tournament was announced, over 40 players eagerly signed up. The event featured seven rounds of intense competition throughout the day, with each round serving as a battle of intelligence and strategy. Competitors showcased their Chinese chess skills and tactics, striving to stand out among a host of formidable opponents.

The players sat at the chess table, their gaze intently focused on the board.

Mr. Lim Kwan How, President of the Singapore Xiangqi Association, and Mr. Charles Oon, Chairman of Singapore China Baijiu Pte., Ltd., and Honorary Permanent President of Singapore Xiangqi Association, were present to witness the players’ shining moments.

Mr. Lim Kwan How, President of the Singapore Xiangqi Association (left).

The Chinese chess players sat at the board, their eyes fixed on the game, fingers dancing among the pieces, contemplating each move with a strategic mindset, demonstrating exceptional chess skills and a calm demeanor. As the event organizers, we thank all the players for their enthusiastic participation and impressive performances.

The eyes of the chess players were riveted on the board, analyzing each move with intense concentration.
Eyes locked on the board, the chess player studies every possible move, carefully weighing their options before making the next strategic decision.

As the organizers of the event, we extend our gratitude to all the players for their enthusiastic participation and outstanding performances. Mr. Lim Kwan How, President of the Singapore Xiangqi Association, presented the “Jiufu Diagram” as a token of appreciation to Mr. Charles Oon for his support of chess in Singapore.

The president of the Singapore Xiangqi Association gave Mr. Charles Oon the “Jiufu Diagram” to thank him for his support of chess in Singapore.

After the competition, Singapore China Baijiu Pte., Ltd. presented awards to the winners. Following a day of intense competition, player Low Yi Hao emerged as the champion with an outstanding record of seven consecutive wins, marking his third time receiving this honor. Singapore China Baijiu Pte., Ltd. sincerely congratulates him on achieving such remarkable success!

Champion, Low Yi Hao

As the event organizers, we thank all the players for their enthusiastic participation and impressive performances. We look forward to seeing this tournament go from strength to strength, hand in hand, as it takes on new heights with calmness and wisdom.

After the competition, all participants took a group photo to commemorate the event.
Posted on

2024 Chinese New Year Banquet

On February 28th, 2024, the “祥龙迎嘉年 共创MEI未来” 2024 Chinese New Year Banquet hosted by Singapore China Baijiu at VOCO Orchard concluded successfully, with guests from all walks of life gathering together to celebrate the festival. The presence of distinguished guests from various sectors filled the venue with joy and harmony. Let us all enjoy this wonderful moment together and feel the joy and blessings of the New Year.

At the venue of this year’s Chinese New Year banquet, Singapore China Baijiu arranged a display of baijiu, showcasing various Moutai products, allowing everyone to gain a deeper understanding of the essence of the Moutai brand.

Other baijiu brands represented by Singapore China Baijiu were also showcased at the event. Additionally, a Moutai cocktail bar was set up to share the different possibilities of baijiu flavors. At the event, guests had the opportunity to delve into the charm of various Moutai series, and the specially crafted Moutai Mojito & Moutai Mimosa at the Moutai cocktail bar provided a unique experience of richness and surprise. May this event bring unforgettable tasting experiences to everyone and allow us to appreciate the charm and cultural heritage of Chinese baijiu together.

The banquet invited Mr. Zhou Yuyun, Minister Counselor of the Chinese Embassy in Singapore, and Mr. Xiao Jianghua, Director of the China Cultural Center and the Tourism Office of the Chinese Embassy in Singapore, to deliver speeches. In his remarks, Minister Counselor Zhou mentioned, “Baijiu, as a representative of Chinese liquor culture, has been involved in many touching stories of Chinese diplomacy. We also look forward to Mr. Yun’s use of liquor as a medium to catalyze a new chapter of Chinese-Singaporean friendship!” Singapore China Baijiu will continue to be a window for inheriting and showcasing traditional culture, building a bridge to convey new Chinese-Singaporean friendship.

During the banquet, guests were invited to offer their Chinese New Year blessings. With cheers of “ganbei” (bottoms up), the joy of the festival flowed through everyone’s hearts, intertwining with blessings to compose a beautiful prelude for the new year.

The banquet was filled with exciting activities. The LED dragon and lion dance kicked off the event in a spectacular manner, with dancers displaying graceful movements and exquisite skills, adding a festive touch. The appearance of God of Fortune holding golden ingots further heightened the excitement.

Singapore China Baijiu sincerely thanked everyone for their attendance and continuous support. With the most exciting programs, sincerest greetings, strongest aroma of liquor, and deepest blessings, we express our heartfelt wishes to everyone.

Click me!