Hey guys I’m here at the 4th China international Consumer Products Expo which is being held in Haikou the capital of south China’s Hainan Province.
The expo has provided excellent opportunities for global companies to explore the Chinese market and products. So we get to experience global cultures and styles here where innovation meets tradition in a dazzling showcase of products.
Again, this venue is super large. A lot of walking today as well. I am looking for a snack or something to give myself a treat.
Wow so this is the Moutai ice cream. It does have some Chinese liquor flavor in it.
‘This is my first time to taste the Moutai ice cream.’
‘The you can also taste our liquor-filled chocolates.’
This is the classic series of our brand, the Feitian Moutai. Next we can see a series of zodiac-themed liquors that Moutai has launched. It incorporates the culture of five elements and the twelve Chinese zodiac animals and integrates Chinese ink painting and calligraphy into the design. This year is ‘the Year of the Loong’ and this is the zodiac-themed liquor of ‘the Year of the Loong’. Loong represents nobleness, elegance and fortune.
‘It smells quite strong and unique.’
‘Moutai Baijiu possesses a unique aroma and taste distinct from other Baijiu products. Moutai Baijiu users red tassels, sorghum, wheat and water as raw materials. It takes at least five years from the time the raw materials enter the factory to the time. The product is produced and needs 5 major techniques, 30 stages and 165 steps.
Moutai Group has constructed the Moutai Sanya Haitang Bay Resort in Sanya. A beautiful coastal town of Hainan. It’s said that they are exploring a new development model of ‘integration of liquor and tourism’, thus forming a new consumption scenario and a comprehensive consumer ecosystem, which also reveals the resilience and vitality the country’s consumer market. Such a combination of art, nature and culture. This place provides a glimpse into the Eastern way of life and aesthetics.