In July earlier this year, a production crew contacted the China Baijiu Association Singapore (CBAS) in an effort to find out more about Moutai Bai Jiu to film their new programe – Spirits of Asia. Singapore Moutai Baijiu (SMB) contacted the relevant authorities in Kweichow, and with the assistance of our friends in Moutai’s wine production factory, the filming was done in five days. It has been repeated thrice since the first run on Channel News Asia on the 21st of February.
Although the market for baijiu in Singapore is low at the moment, since the airing of the program, it has raised the confidence level of retailers and distributors towards our Moutai baijiu.
Below are some snippets of the documentary:
