Introduction

The 7th Singapore International Cultural Festival 2025 was held with the mission of promoting multicultural exchange, fostering international friendship, and creating opportunities for interaction among countries along the Belt and Road Initiative (BRI).
Singapore China Baijiu Pte Ltd was honored to sponsor the evening’s “Moutai Cocktail Reception” and provided 53% Feitian Moutai as the official dinner wine.

“Distinguished guests from the Belt and Road initiative gathered together.” 

The evening began with distinguished guests signing the backdrop wall, taking commemorative photos, and visiting the specially curated Moutai showcase area, where they experienced the unique charm of China’s national liquor. It was a moment where culture and fine spirits intertwined, creating warm and lasting memories.

Moutai Cocktail Reception 

During the dinner, we proudly presented the Moutai Cocktail Reception. With Moutai as the foundation, innovative bartending techniques were used to craft cocktails of layered flavors and distinctive character. Guests delighted in a one-of-a-kind tasting experience, making their moments of togetherness even more memorable.

Multicultural Performances 

As the dinner unfolded, the stage came alive with a series of performances—including Malay, Indian, Chinese ethnic dances, and martial arts displays. The dynamic energy and rhythm highlighted the beauty of multiculturalism. Moutai became the toast that united the evening, reflecting the harmony between diverse arts and fine liquor.

Sichuan Opera “Face Changing” Amazed All 

A special highlight of the evening was the Sichuan Opera Face-Changing performance by artists from China. With breathtaking speed and artistry, the traditional performance mesmerized the audience, showcasing the richness of Chinese cultural heritage in harmony with the prestige of Moutai.

Speeches & Honors 

The event featured opening addresses by Mr. Teng Tengda, Chairman of the 2025 Singapore International Cultural Festival Committee (Pic 1), and Mr. Hu Gang, Chairman of the Singapore Youth Cultural & Arts Centre (Pic 2).
During the evening, Singapore China Baijiu Pte Ltd was awarded the “Ambassador of Love Award”, presented by Myanmar Ambassador U Zaw Min Thein (Pic 4, left), in recognition of our continuous efforts in cultural exchange and philanthropy.

Feitian Moutai as a Bridge of Friendship 

Guests were invited to savor 53% Feitian Moutai, specially prepared for the evening. Attendees included Singaporean entrepreneurs and esteemed guests from BRI countries, creating valuable opportunities for networking and cultural exchange. Moutai became a bridge of culture and friendship, leaving a lasting mark on this remarkable night.

On August 5, 2025, a delegation from the Guizhou Chinese Culture Academy visited the Singapore Guizhou Association and Singapore China Baijiu Pte Ltd, with the aim of fostering deeper cultural and business exchanges between China and Singapore.

The delegation was led by Ms. Wang Fang, Vice Minister of the Guizhou Provincial United Front Work Department, Vice President of the Guizhou Overseas Friendship Association, and Party Secretary of the Provincial Socialist Academy (Photo 1, 4th from left). Accompanying her were Ms. Hu Xiaoyan (Director of the Office), Ms. Liu Rumei (Director of External Exchange Department), and Ms. Huang Meiju (Director of Training Department) from the Guizhou Chinese Culture Academy.

Dr. Yuan Jinrong (Photo 1, 3rd from left), President of the Singapore Guizhou Association, and Mr. Yao Shihong (Photo 1, 1st from right), Secretary-General of the Singapore Guizhou Chamber of Commerce, hosted the delegation.

The delegation toured the corporate exhibition hall to learn about the development of Chinese Baijiu in Singapore. Both sides engaged in discussions on cultural promotion and community exchange in a warm and friendly atmosphere. They expressed strong interest in maintaining ongoing communication and exploring further collaboration opportunities in the future.

Recently, a media team from UD Media, represented by Feng Chen (left in Photo 1) and Zhang Jingzhi (right in Photo 1), visited Singapore China Baijiu Pte Ltd to conduct an exclusive interview with Mr. Yun Weilong, President of the Singapore China Baijiu Association and Chairman of the company, as part of the China-ASEAN Report’s 35th Anniversary Special Edition commemorating China-Singapore diplomatic ties.

In honor of the 35th anniversary of China-Singapore diplomatic relations, the discussion focused on the development prospects of Chinese Baijiu in Singapore and Southeast Asia, cultural promotion, and the broader context of China-Singapore economic and trade cooperation.

As early as 2004, Mr. Yun introduced Kweichow Moutai to Singapore at a time when Western spirits dominated the market and Baijiu was relatively unknown locally. Despite many initial challenges, he did not prioritize profits, but instead focused on promoting Baijiu culture, eventually founding the Singapore China Baijiu Association.

Nearly two decades of dedication have led to a growing recognition of Baijiu, which now stands as a key symbol of Chinese culture abroad and a cultural bridge fostering closer people-to-people ties between China and Singapore.

Mr. Yun expressed his commitment to organizing more cultural events in the future to deepen appreciation for Chinese Baijiu and further expand its presence in Singapore and the wider Southeast Asian region.