From July 4 to July 8, 2024, the highly anticipated 2024 Singapore International Food Expo was held at the Singapore Expo. Organized by the Guizhou Council for the Promotion of International Trade (Expo Bureau), the 2024 “Overseas Guizhou Trading All Around The World” Guizhou Premium Baijiu Exhibition successfully took place, attracting widespread attention and participation. This exhibition not only marked the first large-scale overseas showcase of Guizhou baijiu but also served as an important opportunity to present Chinese baijiu culture.
Mr. Charles Oon, Chairman of the Singapore Chinese Baijiu Association, Managing Director of Singapore Chinese Baijiu Pte., Ltd., and Chairman of the Guizhou Business (Singapore) Pte Ltd, attended the opening ceremony of the exhibition as a distinguished guest. Approximately 50 individuals, including representatives from various Singapore business associations, well-known enterprises, other key investment institutions, trade circulation companies, major channels and operators, brand marketing agencies, and media representatives, witnessed the debut of Guizhou premium baijiu at the Singapore International Food Expo.
During the exhibition, participating companies introduced the international audience to the history, brewing techniques, and corporate culture of Guizhou baijiu through on-site tastings and product displays. This event not only strengthened the cooperation between international buyers and Guizhou baijiu companies but also laid the foundation for jointly exploring international markets.
The successful conclusion of the Singapore International Food Expo provided Guizhou baijiu companies with a valuable platform for showcasing themselves and facilitating exchange and cooperation. It also established a solid foundation for the “Overseas Guizhou Trading All Around The World” Guizhou Premium Baijiu Exhibition to step onto the international stage. Singapore China Baijiu Pte., Ltd. believes that in the near future, Guizhou baijiu will shine brightly in the international market, radiating even more brilliance.
The successful organization of this exhibition signifies a solid step forward for Guizhou baijiu in the international market. In the future, Singapore China Baijiu Pte., Ltd. will continue to dedicate itself to promoting and disseminating baijiu culture, aiming to introduce more international consumers to and cultivate their appreciation for this traditional Chinese fine spirit. We look forward to seeing Guizhou baijiu shine even brighter on the international stage.
