On June 22, the “Timeless Masterpieces Contemporary Chinese Art Through the Ages,” generously sponsored by Singapore China Baijiu Pte Ltd., grandly opened at the New Art Museum.
The opening ceremony was filled with an atmosphere of elegance and art. Singapore China Baijiu Pte Ltd prepared Moutai cocktails, attracting artists and art enthusiasts alike. In this moment of cultural fusion, Moutai cocktails served as a catalyst, encouraging guests to engage in delightful conversations and enjoy a feast for both the senses and the spirit.
Mr. Koei Shiraishi, CEO of Whitestone Gallery, delivered a speech at the opening ceremony, expressing high appreciation for the integration of baijiu culture and art. Pei Sian Ng, Principal Cellist of the Singapore Symphony Orchestra, and his partner, cellist Wang Yan, performed several classical pieces together, adding elegance and romance to the event with their melodious music.
The exhibition features eight Chinese artists from different generations and working with various media, showcasing numerous paintings and sculptures, as well as digital media experiences. Among them is Jiang Miao, widely known for her multi-layered flat creations over the years, who will unveil her first digital work created during her artistic journey. Another highlight is Yang Yongliang, who has consistently used mountains and urban architecture as elements in his work, and will present his latest narrative film, which exhibits a distinct style.
At the event, the artists explained their creative concepts to Mr. Charles Oon, Chairman of Singapore China Baijiu Pte Ltd, and also engaged in lively conversations with each other.
By sponsoring this art exhibition, Moutai successfully integrated its brand with culture and art. This not only showcased its brand charm at high-end cultural events and enhanced its visibility in Singapore but also increased its exposure through media coverage and social media sharing. The word-of-mouth spread by visitors deeply ingrained the Moutai brand in people’s hearts, continually expanding its influence. This fusion of culture and brand not only enhanced consumer recognition and loyalty but also transformed Moutai into a symbol of lifestyle. Moutai became a cultural icon, creating an unforgettable feast alongside the art pieces.
