Singapore China Baijiu Pte Ltd – Page 4 – Moutai , Wuliangye , Guo Jiao 1573 , Jian Nan Chun，PENFOLDS 518

June 24, 2024July 5, 2024

63rd “Sun Wen Guang Cup” Award Ceremony and 39th Council Inauguration

On June 27, 2024, the Singapore Xiangqi General Association held the 39th Inaugural Ceremony for its board of directors and the 63rd “Sun Wenguang Cup” National Individual Championship Awards Dinner at Millennium Hall (Farrer Park), attracting approximately 200 guests. This grand event was not only a significant occasion in the Xiangqi community but also marked the strategic collaboration between the Singapore Xiangqi General Association and Singapore China Baijiu company to jointly promote the “Chess and Baijiu” culture.

The dinner was a gathering of distinguished guests. Present were President Lin Guanhao, oath-taker Sun Jingtin, Honorary Life Presidents Charles Oon, Liang Peiling, and Liang Qiyun, former President Hong Zhentian, Vice Presidents Ou Mushun and Dr. Lin Chaoxian, along with representatives from major Chinese associations in Singapore and the Xiangqi community in Malaysia, all coming together to witness this significant moment. In his speech, President Lin Guanhao expressed that the achievements of the Xiangqi General Association today are due to the tremendous support from numerous enthusiastic individuals and organizations, and this is a blessing and a stroke of luck.

The 39th Board of Directors of the Singapore Xiangqi General Association

In his speech, Sun Jingtin outlined three major development directions for the Xiangqi General Association’s future: promoting Xiangqi culture, enhancing competitive standards, and expanding regional exchanges. In a solemn ceremony, 17 board members received their appointment certificates under the supervision of Sun Jingtin, pledging to contribute to the future development of Xiangqi. Following this, President Lin Guanhao awarded a “Certificate” to the newly appointed Honorary President Chen Xunguang and, together with three Vice Presidents of the Nanan Association, presented awards to the winners of the National Individual Championship in various categories. As Wu Zonghan had won the championship for three consecutive years, a special “Three-Time Champion” cup was awarded to him.

The dinner was not only a grand event for the Xiangqi community but also a charity fundraising activity. President Lin Guanhao successfully raised over 32,000 SGD through gift auctions and karaoke performances. At the end, all board members took to the stage for a toast, and Secretary-General Wu Hanting gave a thank-you speech, blessing the country with peace and prosperity, good weather, and the smooth development of the Xiangqi General Association with three loud “Yum Seng” cheers.

Mr. Sun Jingtin, the oath-taker, delivered a speech on stage.

President Lin Guanhao (left) presented the “Certificate” to Mr. Chen Xunguang, the newly appointed Honorary President (right).

Both Xiangqi and Chinese Baijiu are representatives of traditional Chinese culture. President Lin Guanhao also stated that the growth of Xiangqi cannot be separated from the support of various sectors of society, especially the strong support from Singapore China Baijiu Pte Ltd. The company will continue to support the Xiangqi cause in Singapore, contributing to the promotion of traditional Chinese culture. The combination of Xiangqi and Baijiu not only enriches the connotation of Xiangqi culture but also adds a unique charm to Xiangqi activities.

Culture knows no boundaries, and the fragrance of baijiu captivates the heart! Let us look forward to the further development of Xiangqi and Baijiu culture in Singapore, and together, write a new chapter in Chinese culture!

The guests enjoyed delicious food and baijiu, accompanied by laughter and lively conversation.

President Lin Guanhao (left) and Chairman Charles Oon (right) posing for a photo together.

June 22, 2024July 5, 2024

Timeless Masterpieces Contemporary Chinese Art Through the Ages

On June 22, the “Timeless Masterpieces Contemporary Chinese Art Through the Ages,” generously sponsored by Singapore China Baijiu Pte Ltd., grandly opened at the New Art Museum.

The opening ceremony was filled with an atmosphere of elegance and art. Singapore China Baijiu Pte Ltd prepared Moutai cocktails, attracting artists and art enthusiasts alike. In this moment of cultural fusion, Moutai cocktails served as a catalyst, encouraging guests to engage in delightful conversations and enjoy a feast for both the senses and the spirit.

Mr. Koei Shiraishi, CEO of Whitestone Gallery, delivered a speech at the opening ceremony, expressing high appreciation for the integration of baijiu culture and art. Pei Sian Ng, Principal Cellist of the Singapore Symphony Orchestra, and his partner, cellist Wang Yan, performed several classical pieces together, adding elegance and romance to the event with their melodious music.

The exhibition features eight Chinese artists from different generations and working with various media, showcasing numerous paintings and sculptures, as well as digital media experiences. Among them is Jiang Miao, widely known for her multi-layered flat creations over the years, who will unveil her first digital work created during her artistic journey. Another highlight is Yang Yongliang, who has consistently used mountains and urban architecture as elements in his work, and will present his latest narrative film, which exhibits a distinct style.

The sixth on the left: Mr. Koei Shiraishi, CEO of Whitestone Gallery

At the event, the artists explained their creative concepts to Mr. Charles Oon, Chairman of Singapore China Baijiu Pte Ltd, and also engaged in lively conversations with each other.

By sponsoring this art exhibition, Moutai successfully integrated its brand with culture and art. This not only showcased its brand charm at high-end cultural events and enhanced its visibility in Singapore but also increased its exposure through media coverage and social media sharing. The word-of-mouth spread by visitors deeply ingrained the Moutai brand in people’s hearts, continually expanding its influence. This fusion of culture and brand not only enhanced consumer recognition and loyalty but also transformed Moutai into a symbol of lifestyle. Moutai became a cultural icon, creating an unforgettable feast alongside the art pieces.

Mr. Charles Oon chatting with the artists

June 14, 2024June 24, 2024

Father’s Day Warmth from Singapore China Baijiu

On the occasion of Father’s Day, Singapore China Baijiu Pte., Ltd., in collaboration with Moutai, visited the Geylang East Home for the Aged on June 14th to host a heartwarming public welfare event. Through this activity, we aimed to convey the warmth and blessings of the holiday to the elderly, allowing them to feel the care and affection of society.

On the day of the event, our company team arrived at the Geylang East Home for the Aged with carefully prepared snacks and roses. They enthusiastically distributed the snacks and roses to the elderly and interacted with them warmly. Throughout the event, the elderly were all smiles, and the atmosphere was warm and joyful.

To ensure the elderly had an unforgettable Father’s Day, our employees also presented a wonderful singing performance. The songs, thoughtfully prepared by the staff, were greatly appreciated by the elderly, who clapped and sang along, filling the venue with laughter and joy.

During the interactive segment, employees had friendly conversations with the elderly, listening to their stories and understanding their needs, making them feel genuine care. This event not only provided material comfort to the elderly but also offered them significant emotional solace and encouragement. The elderly expressed that the event made them feel special and warm on the holiday, and they were very grateful for our visit.

Carefully Prepared Low-Sugar Snack Boxes and Fresh Flowers

Interaction Between Company Employees and the Elderly

The successful organization of this Father’s Day public welfare event demonstrated Singapore China Baijiu Pte., Ltd.’s sense of social responsibility and further enhanced our employees’ awareness of social service.

By organizing and participating in such public welfare activities, the Moutai brand further demonstrated its strong sense of social responsibility, establishing a positive image of caring for vulnerable groups in society, and gaining public recognition and praise. These actions of caring for the elderly have enhanced the brand’s reputation and increased consumers’ trust and affection for the brand. The warm interactions with the elderly during the event also infused the brand with warmth and humanity, bridging the psychological gap with consumers.

Through this public welfare activity, the Moutai brand not only contributed to society but also established a responsible and warm brand image in the public’s mind, laying a solid foundation for the brand’s long-term development.

In the future, we will continue to uphold the aim of caring for society and giving back to society, actively participating in various public welfare activities, and bringing warmth and care to more people in need.