JIU ASIA 2024, Singapore’s original Asian alcohol expo , was held from September 6th to 8th at the Resort World Sentosa, Equarius Hotel.
The booth of the Singapore China Baijiu Association and Singapore China Baijiu Pte Ltd was prominently located at the entrance, attracting widespread attention and drawing many enthusiasts for tastings.
On the opening day, Mr. Charles Oon , Chairman of the Singapore China Baijiu Association and Chairman of Singapore China Baijiu Pte Ltd, was invited to deliver a keynote speech.
At the booth of Singapore China Baijiu Pte Ltd and the Singapore China Baijiu Association, top Chinese baijiu brands such as Moutai, Wuliangye, Guojiao 1573, Guizhou Xijiu, and Moutai Golf Wine showcased their unique aromas, high-quality ingredients, and traditional brewing techniques, sparking great interest among visitors.
Attendees posed various questions regarding the aromatic characteristics, selection standards, and production processes of these baijiu, and our staff provided detailed and professional answers, deepening their understanding of Chinese baijiu.
On the last day of the exhibition, a special discussion titled “Decoding Baijiu: Is This an Investment?” featured Mr. Charles Oon .
Mr. Oon invited other guests at the seminar to taste Moutai, and afterward, he was invited to give an interview to the official media partner of this year’s Asia Wine Exhibition.
During the evening’s closing session, Mr. David Oon, Project Manager of Singapore China Baijiu Pte Ltd, participated in a discussion on “The Rising Trend of Baijiu,” effectively concluding the exhibition.
This year’s Asia Wine Exhibition not only highlighted the critical role of the Singapore Baijiu Association in leading the trend of Asian baijiu culture but also showcased the outstanding capabilities of Singapore China Baijiu Pte Ltd as an industry pioneer. In the future, we will continue to promote the unique charm of Chinese baijiu to a broader global market.