Singapore China Baijiu Pte Ltd

The packaging image of Kweichow Moutai has been around for more than 60 years which resulted in the high brand recognition. The logo is evolving through the years. Today when it comes to the word “Fei Tian”, everyone will think of the aromatic and famous Kweichow Moutai baijiu which everybody enjoys.

In this area of the Moutai Impression Museum, there are so many years of hidden memories of Moutai. It is like walking through a Moutai time tunnel.

In the Moutai Impression Museum, there is a wall that depicts the entire production process of Moutai baijiu. In the glass display cabinets,  clay was used to prepare a series of realistic characters that allow visitors to understand the entire production process better.

Travel beyond the hills and venture as far as possible has always been the dream of the distillers. About 102 years ago, Moutai stepped out of the country for the first time and went to the American city of San Francisco to participate in the Panama-Pacific International Exposition (PPIE). The Moutai participants were hoping to get the nod but no one showed any interest in Moutai. The tale of the “broken Moutai bottle” eventually won the world’s attention.

 

This new building is known as the Moutai impression museum. Situated in Guiyang, it was created by the Moutai Group. It is a Moutai cultural centre with full dimensional experiences. By far it is the world’s largest Moutai pavilion not including the actual Moutai production factory area which is commonly known as the “cultural city of the spirit of China “. Now you able to understand and experience the Moutai culture here in Guiyang without travelling to the Moutai town.

 

Mr Ji Keliang, a famous baijiu expert and Mr Charles Oon have known each other for many years. In this annual Moutai Overseas Distributors Conference the two Moutai enthusiasts who have each spent their lives dedicated to Moutai in their own unique way met each other again. Looking forward to the next meeting.