Company News – Page 117 – Singapore China Baijiu Pte Ltd

December 18, 2017December 22, 2017

Wuliangye Sacrificial Ceremony

On December 18 2017, the 21st Wuliangye sacrificial ceremony during the Jiu Sheng festival was held under the Jiu Sheng mountain of Wuliangye. The theme of this ceremony is called “five grains for thousands years of history, five generations for thousands years of abundance”. It tells the long history of Wuliangye brewing culture and the spirit of the great craftsman behind it. There are more than 600 participants at this grand occasion, including important guests like the Vice Mayor of Yibin city Mr Liao Wenbin, Party Secretary and Chairman of Wuliangye Group Mr Li Shuguang, General Manager of Wuliangye Group and Chairman of the Wuliangye Yibin Company Ltd Mr Liu Zhongguo and many representatives from different departments.

The Wuliangye sacrificial ceremony was divided into four chapters: “five grains to meet the world”, “five grains of ancient love”, “five grains to shine the world” and ” five grains have thousands years of abundance”. This solemn and grand ceremony used an artistic performance to show the world the quintessence of Wuliangye. It also hope that the Chinese people will inherit and carry forward the thousand years of the Chinese culture.

December 14, 2017December 15, 2017

Wuliangye Museum

China’s baijiu production is really huge. Even though many people love to drink and get drunk, in the long history of the extensive and profound baijiu culture, drunken behaviour has never become a social public hazard, “Jiu De” or the good social etiquette of drinking that we practised must be the key reason.

December 8, 2017December 11, 2017

Come and grab Jay Chou’s concert tickets!

Are you a big fan of Jay Chou and our Moutai baijiu? If yes, then you must not miss out this month’s hot event from Singapore Moutai Baijiu Pte Ltd. We are giving out a pair of Jay Chou’s concert tickets to any 2 customers who purchased the most number of Moutai baijiu from us from 12th December 2017 to 1st January 2018. Do not hesitate any longer! Quick come down to our Moutai baijiu specialty shop at 560 Sims Avenue Singapore 387594 to make your purchase. You might be the lucky one that we are looking for!

December 7, 2017December 8, 2017

Baijiu DIY Center

We visited Chateau Qiankun baijiu DIY center, under the guidance of a sommelier from Luzhou Laojiao. We got hands on experience like blending a cup of baijiu according to our own tastes. We also learn about the art of baijiu tasting as well. The DIY classroom was bright and spacious, decorated like a traditional Chinese styled chemistry lab. Our sommelier was an elegant classical beauty in a white cotton Chinese gown. She taught us the four important steps of “calm, observe, smell and taste” in the art of baijiu tasting. By following the steps, it felt like we had travelled back to the most prosperous era of the Chinese traditional culture.

December 6, 2017December 7, 2017

Baijiu and Martial arts

One of the baijiu cultures displayed in the Wuliangye museum is about baijiu and martial arts. Since ancient times, poets are often associated as baijiu lovers. In fact, the warriors from ancient times were also known to love drinking because it could show their great spirit and martialism. There are also many types of martial arts derived from the drinking myths such as the drunken fists, the drunken swords and etc. These are successfully conveyed especially in the Hong Kong movies where the heroic complex of the characters has influenced the passionate younger generations.

December 6, 2017December 7, 2017

The Emergence of the Name Wuliangye

In olden times, Wuliangye was called “Za Liang Jiu” or baijiu made of food grains and the literatis called it “Yao Zixue” . In a grand event, Mr Deng Zijun (Wuliangye successor) changed the name to “Wuliangye which means the essence of the five grains and cereals.

December 5, 2017

85 ° original cellar baijiu

Outside the “ Chun Yang Dong”, we were lucky to taste the 85 ° original cellar baijiu which sells at $8888 per 500 gram. The taste of the baijiu is sweet at first and then slightly spicy when down the throat. The aroma will lingers on in the mouth for a long time making you wanting more. Here, we also get to know a saying: “ Luzhou Laojiao, China’s honour, 1573, just drink it! ”