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On June 22, the “Timeless Masterpieces Contemporary Chinese Art Through the Ages,” generously sponsored by Singapore China Baijiu Pte Ltd., grandly opened at the New Art Museum.

The opening ceremony was filled with an atmosphere of elegance and art. Singapore China Baijiu Pte Ltd prepared Moutai cocktails, attracting artists and art enthusiasts alike. In this moment of cultural fusion, Moutai cocktails served as a catalyst, encouraging guests to engage in delightful conversations and enjoy a feast for both the senses and the spirit.

Mr. Koei Shiraishi, CEO of Whitestone Gallery, delivered a speech at the opening ceremony, expressing high appreciation for the integration of baijiu culture and art. Pei Sian Ng, Principal Cellist of the Singapore Symphony Orchestra, and his partner, cellist Wang Yan, performed several classical pieces together, adding elegance and romance to the event with their melodious music.

The exhibition features eight Chinese artists from different generations and working with various media, showcasing numerous paintings and sculptures, as well as digital media experiences. Among them is Jiang Miao, widely known for her multi-layered flat creations over the years, who will unveil her first digital work created during her artistic journey. Another highlight is Yang Yongliang, who has consistently used mountains and urban architecture as elements in his work, and will present his latest narrative film, which exhibits a distinct style.

At the event, the artists explained their creative concepts to Mr. Charles Oon, Chairman of Singapore China Baijiu Pte Ltd, and also engaged in lively conversations with each other.

By sponsoring this art exhibition, Moutai successfully integrated its brand with culture and art. This not only showcased its brand charm at high-end cultural events and enhanced its visibility in Singapore but also increased its exposure through media coverage and social media sharing. The word-of-mouth spread by visitors deeply ingrained the Moutai brand in people’s hearts, continually expanding its influence. This fusion of culture and brand not only enhanced consumer recognition and loyalty but also transformed Moutai into a symbol of lifestyle. Moutai became a cultural icon, creating an unforgettable feast alongside the art pieces.

On the occasion of Father’s Day, Singapore China Baijiu Pte., Ltd., in collaboration with Moutai, visited the Geylang East Home for the Aged on June 14th to host a heartwarming public welfare event. Through this activity, we aimed to convey the warmth and blessings of the holiday to the elderly, allowing them to feel the care and affection of society.

On the day of the event, our company team arrived at the Geylang East Home for the Aged with carefully prepared snacks and roses. They enthusiastically distributed the snacks and roses to the elderly and interacted with them warmly. Throughout the event, the elderly were all smiles, and the atmosphere was warm and joyful.

To ensure the elderly had an unforgettable Father’s Day, our employees also presented a wonderful singing performance. The songs, thoughtfully prepared by the staff, were greatly appreciated by the elderly, who clapped and sang along, filling the venue with laughter and joy.

During the interactive segment, employees had friendly conversations with the elderly, listening to their stories and understanding their needs, making them feel genuine care. This event not only provided material comfort to the elderly but also offered them significant emotional solace and encouragement. The elderly expressed that the event made them feel special and warm on the holiday, and they were very grateful for our visit.

The successful organization of this Father’s Day public welfare event demonstrated Singapore China Baijiu Pte., Ltd.’s sense of social responsibility and further enhanced our employees’ awareness of social service.

By organizing and participating in such public welfare activities, the Moutai brand further demonstrated its strong sense of social responsibility, establishing a positive image of caring for vulnerable groups in society, and gaining public recognition and praise. These actions of caring for the elderly have enhanced the brand’s reputation and increased consumers’ trust and affection for the brand. The warm interactions with the elderly during the event also infused the brand with warmth and humanity, bridging the psychological gap with consumers.

Through this public welfare activity, the Moutai brand not only contributed to society but also established a responsible and warm brand image in the public’s mind, laying a solid foundation for the brand’s long-term development.

In the future, we will continue to uphold the aim of caring for society and giving back to society, actively participating in various public welfare activities, and bringing warmth and care to more people in need.

On the afternoon of June 14th, Mr. Charles Oon, Managing Director of Singapore China Baijiu Pte., Ltd. and Director of the China Moutai Hong Kong and Macau Distributors Friendship Meeting, was invited to attend the China Moutai Hong Kong and Macau Distributors Friendship Meeting.

This forum brought together distributors from Hong Kong, Macau, and Singapore, aiming to enhance communication and exchange ideas, and to jointly explore future cooperation and development.

At the forum, Mr. Zhang Deqin, Party Secretary and Chairman of China Kweichow Moutai Distillery (Group) Co., Ltd., and Party Secretary of Kweichow Moutai Co., Ltd., expressed sincere gratitude to the international distributors. He thanked them for their steadfast support and trust in the Moutai brand over the years. He emphasized that Moutai’s internationalization is not only a current strategic direction but also a reflection of the brand’s responsibility. International distributors are not just partners but important members of the Moutai family.

That evening, Mr. Oon, Managing Director of Singapore China Baijiu Pte., Ltd. and Director of the China Moutai Hong Kong and Macau Distributors Friendship Meeting, was invited to attend the Hong Kong Moutai Friends Association Youth Committee’s celebration of the 27th anniversary of Hong Kong’s return to the motherland and the Fragrance of Hong Kong Night Gala. This grand event brought together over a hundred guests, including Justices of the Peace from across Hong Kong, business elites, and community leaders, to celebrate this special occasion, share friendships, and look forward to the future.

During his business trip to Hong Kong, Mr. Oon had in-depth exchanges with fellow Moutai enthusiasts, discussing Moutai’s development strategies and gaining significant insights. This cross-cultural communication not only strengthened their partnerships but also injected new vitality and momentum into Moutai’s further development on the international stage.

As the leading brand of Chinese Baijiu, Moutai will continue to be dedicated to promoting Chinese culture, strengthening connections with global consumers, and making greater contributions to the global market. Sincere thanks to the Youth Committee of the Hong Kong Moutai Friends Association for their warm invitation and meticulous arrangements.

In the future, Singapore China Baijiu Pte., Ltd. will continue to use Moutai as a medium to tell the cultural story of Chinese quality, brand, and character. By promoting the “ultimate in liquor culture,” we aim to help Chinese traditional culture to reach a wider global audience.

On the occasion of the traditional Dragon Boat Festival, Mr. Charles Oon, Managing Director of Singapore China Baijiu Pte., Ltd., visited the Geylang East Home for the Aged. He brought with him heartfelt blessings and zongzi to share a warm and meaningful celebration with the elderly residents. This event not only demonstrated the company’s commitment to preserving and promoting traditional culture but also highlighted its dedication to fulfilling and practicing corporate social responsibility.

The Dragon Boat Festival is one of the most important traditional festivals of the Chinese nation. Mr. Oon deeply understands that the elderly need more care and companionship on this special day. With this sentiment in mind, he visited the Geylang East Home for the Aged to personally deliver fragrant zongzi to the residents.

Mr. Oon engaged in heartfelt conversations with the elderly, learning about their living conditions and health status. He offered each resident festive blessings and gifts. Mr. Oon stated, “Caring for the elderly is our responsibility and duty. Seeing their smiles brings me great comfort.”

As a responsible company, Singapore China Baijiu Pte., Ltd. has always actively participated in various public welfare undertakings, committed to contributing to society. This Dragon Boat Festival visit is a reflection of the company’s dedication to charity work.

In the future, Singapore China Baijiu Pte., Ltd. will continue to uphold its original mission, deepening its efforts in the field of social responsibility. The company plans to further expand the coverage of its public welfare projects to benefit more people in need. Additionally, it will continue to promote outstanding traditional Chinese culture, using various cultural activities to help more people appreciate and experience the charm of Chinese culture.

Through this event, Singapore China Baijiu Pte., Ltd. not only brought festive blessings to the Geylang East Home for the Aged but also spread positive energy in society. The company will continue to fulfill its corporate social responsibility, actively participating in charitable activities, and working hand in hand with all sectors of society to build a better and more harmonious community. Let us look forward to Singapore China Baijiu Pte., Ltd. achieving greater milestones on its future path of public welfare, doing more and going further!

On May 19, 2024, a special event took place in Xiamen – the Moutai Heritage Conference. Moutai inheritors from different cities and countries gathered together, becoming a shining window into Moutai culture. The conference invited six inheritors to participate in the Moutai Youth Forum, including Mr. Oon Tian Aun David, Singapore China Baijiu Pte Ltd.

Domestic inheritors emphasized the need to draw inspiration for Moutai culture from Moutai’s historical and broader Chinese traditional culture. They emphasized expanding cultural influence through integration and exchange. Foreign inheritors analyzed Moutai culture and marketing development from an international perspective, discussing the diversity of Moutai culture from the standpoint of international cultural identity. They actively explored ways to cater to local lifestyles and cultural positioning abroad, providing rich cases and experiences to enhance Moutai’s international influence.

Each inheritor’s sharing was filled with a fresh understanding of the ancient culture and a young yet firm sense of responsibility. They have made spreading Moutai culture a top priority, continuously exploring and practicing over the past few years, delivering a splendid answer for the innovation of Moutai culture inheritance and their own growth.

During the Moutai International Youth Exchange Dialogue, Wang Xiaowei, the Vice President of Kweichow Moutai Co Ltd expressed his hopes for the inheritors of Maotai both domestically and internationally. He stated that on May 19, 2022, Moutai enthusiasts collectively witnessed the launch of the i Moutai app, which, through relentless effort, has achieved significant results. This marks both an accomplishment and recognition. Faced with this achievement, we must maintain a clear mind and address the two major tasks Moutai currently faces: inheritance and innovation. Inheritance entails taking on the weighty responsibility from the older generation, continuing to promote Moutai’s excellent quality and cultural heritage. Innovation, on the other hand, requires exploring new fields and finding breakthroughs while building upon inheritance.

Wang Xiaowei emphasized that Moutai should not only focus on product quality and innovation but also on sustainable development and cultural confidence. As a treasure of Chinese national culture, Moutai carries millennia of history and cultural heritage. It needs to delve into cultural resources, allowing them to shine anew in the new era. Facing new challenges, Moutai must deeply understand market, consumer, and industry trends to find the most suitable development direction. At the same time, it must consider how to empower the Moutai brand, create more value, and rejuvenate the brand in the new era. As inheritors of Moutai, they must not only shoulder the responsibilities passed down by their predecessors but also bear the responsibilities of the times, telling the story of Moutai in the new era, inheriting Moutai culture, and tirelessly striving to make “Moutai, representing China, spreading fragrance around the world” a true example of cultural confidence.

As night fell, the evening of the i Moutai Brand Festival was as heartwarming and captivating as a fairy tale. The stage lights shimmered, blending with the cool sea breeze and the music played by the band, bringing joy to the soul. The first i Moutai Brand Festival focused on brand culture and lifestyle concepts, creating a “Moutai Holiday” scene and offering participants a feast of life aesthetics.

On the open square, young people immersed themselves in beloved music and dance, releasing their passion and vitality; groups of friends sat together, relaxed and joyfully sharing their life stories; at Xiao Mao’s birthday party, laughter never ceased, spreading warmth and happiness; and the dreamy implication of a beautiful life permeated the entire event, allowing people to find moments of peace and enjoyment amid their busy lives.

This event, with its unique atmosphere and diverse content, attracted many Moutai enthusiasts and life pursuers, providing everyone with an unforgettable experience. Under the charm of the Moutai Brand Festival, people seemed to find a sanctuary for their souls, experiencing the beauty and warmth of life.

On May 14, 2024, the “Guizhou Liquor Global Tour – Tasting and Promotion Conference” was grandly held in Singapore, hosted by the Guizhou Provincial Department of Commerce and co-organized by Singapore China Baijiu Pte Ltd. Renowned liquor companies such as Moutai, Xijiu, Zhenjiu, Guotai, and Guizhou Chun collectively showcased their products in the Lion City. The promotion event invited over 40 representatives from institutions including the Singapore Chinese Chamber of Commerce & Industry, Singapore-China Business Association, Business China, and the CCPIT Representative Office in Singapore. Mr. Charles Oon, Managing Director of Singapore China Baijiu Pte Ltd, President of the Guizhou Business (Singapore) Pte Lt, and President of the Singapore China Baijiu Association, was also invited to attend.

In a relaxed and pleasant atmosphere, participants freely exchanged ideas and discussed opportunities for cooperation between the two countries in the fields of economy, trade, and cultural tourism. Guizhou liquor experts introduced baijiu tasting techniques, enhancing everyone’s understanding and appreciation of Guizhou liquor.

The exquisite display of baijiu at the event attracted much attention, and the showcased traditional Miao costumes further allowed everyone to delve into the cultural charm of Guizhou. Guests enjoyed tasting the fine liquor, toasting and drinking together, sharing this beautiful moment, and deepening their friendships and cooperation.

Many participants engaged in lively exchanges in front of the baijiu exhibition booths, gaining in-depth knowledge of the characteristics and brewing techniques of different brands of baijiu. Guizhou liquor experts provided detailed explanations of the series of products and tasting techniques of Moutai and other famous Guizhou liquors.

This event promoted the expansion of Guizhou’s renowned baijiu in overseas markets, strengthened economic and trade exchanges and multilateral cooperation between Singapore and Guizhou, enhanced the brand awareness and market competitiveness of Guizhou baijiu, and contributed to the high-quality development of the Guizhou baijiu industry.

The “Guizhou Liquor Global Tour” helps Guizhou baijiu to reach new markets and expand internationally. The hosting of this promotion conference not only deepened cooperation between China and Singapore in the fields of economy, trade, and cultural tourism but also provided more business opportunities for enterprises from both sides.

On May 13, the “Guizhou Liquor Global Tour (Singapore Stop) – Moutai Night Welcome Banquet,” jointly organized by Guizhou Business (Singapore) Pte Ltd, Singapore China Baijiu Pte Ltd, and Chinese Baijiu Association (Singapore), was grandly held at the Orchard Hotel in Singapore.

At the banquet, the presence of distinguished guests added endless excitement and splendor to this special evening. The speeches delivered by the guests on stage were undoubtedly the highlights and the opening acts of the entire banquet. Their profound words and insightful thoughts infused the event with a rich cultural atmosphere and intellectual exchange.

Singapore, as a country of diverse cultures, attracts guests from all over the world with its unique charm. To welcome our distinguished guests from Guizhou, we arranged an extraordinary performance – the traditional Malay dance, Joget. The graceful movements of the dancers and the deep cultural heritage brought the atmosphere to a climax, setting the perfect stage for the banquet. On this night filled with laughter and emotion, we enjoyed beautiful moments together, experiencing the fusion and inclusiveness of cultures. Besides the traditional Malay dance, Joget, we also arranged an impressive Indian dance performance. The elegant movements and passionate expressions of the dancers provided a splendid visual feast!

Another major highlight of the banquet was the presence of Moutai. Amidst laughter and joy, guests savored this fine liquor, engaging in conversations as they drank, pushing the atmosphere of the banquet to its peak. The unique flavor of Moutai, paired with the meticulously prepared delicacies, provided an ultimate sensory enjoyment, making the evening’s discussions even more delightful and uninhibited.

At the banquet, our company specially prepared ushers dressed in traditional Miao attire to showcase our love for Guizhou to the guests from Guizhou, making them feel our sincerity and warmth.

Amid the joyous atmosphere, the banquet concluded successfully. Each guest received a gift bag from our company as a memento of this unforgettable evening. We sincerely thank all the distinguished guests for their presence and support, and we hope this banquet becomes a cherished memory for everyone.