Author: admin

On May 19, 2024, a special event took place in Xiamen – the Moutai Heritage Conference. Moutai inheritors from different cities and countries gathered together, becoming a shining window into Moutai culture. The conference invited six inheritors to participate in the Moutai Youth Forum, including Mr. Oon Tian Aun David, Singapore China Baijiu Pte Ltd.

Domestic inheritors emphasized the need to draw inspiration for Moutai culture from Moutai’s historical and broader Chinese traditional culture. They emphasized expanding cultural influence through integration and exchange. Foreign inheritors analyzed Moutai culture and marketing development from an international perspective, discussing the diversity of Moutai culture from the standpoint of international cultural identity. They actively explored ways to cater to local lifestyles and cultural positioning abroad, providing rich cases and experiences to enhance Moutai’s international influence.

Each inheritor’s sharing was filled with a fresh understanding of the ancient culture and a young yet firm sense of responsibility. They have made spreading Moutai culture a top priority, continuously exploring and practicing over the past few years, delivering a splendid answer for the innovation of Moutai culture inheritance and their own growth.

During the Moutai International Youth Exchange Dialogue, Wang Xiaowei, the Vice President of Kweichow Moutai Co Ltd expressed his hopes for the inheritors of Maotai both domestically and internationally. He stated that on May 19, 2022, Moutai enthusiasts collectively witnessed the launch of the i Moutai app, which, through relentless effort, has achieved significant results. This marks both an accomplishment and recognition. Faced with this achievement, we must maintain a clear mind and address the two major tasks Moutai currently faces: inheritance and innovation. Inheritance entails taking on the weighty responsibility from the older generation, continuing to promote Moutai’s excellent quality and cultural heritage. Innovation, on the other hand, requires exploring new fields and finding breakthroughs while building upon inheritance.

Wang Xiaowei emphasized that Moutai should not only focus on product quality and innovation but also on sustainable development and cultural confidence. As a treasure of Chinese national culture, Moutai carries millennia of history and cultural heritage. It needs to delve into cultural resources, allowing them to shine anew in the new era. Facing new challenges, Moutai must deeply understand market, consumer, and industry trends to find the most suitable development direction. At the same time, it must consider how to empower the Moutai brand, create more value, and rejuvenate the brand in the new era. As inheritors of Moutai, they must not only shoulder the responsibilities passed down by their predecessors but also bear the responsibilities of the times, telling the story of Moutai in the new era, inheriting Moutai culture, and tirelessly striving to make “Moutai, representing China, spreading fragrance around the world” a true example of cultural confidence.

As night fell, the evening of the i Moutai Brand Festival was as heartwarming and captivating as a fairy tale. The stage lights shimmered, blending with the cool sea breeze and the music played by the band, bringing joy to the soul. The first i Moutai Brand Festival focused on brand culture and lifestyle concepts, creating a “Moutai Holiday” scene and offering participants a feast of life aesthetics.

On the open square, young people immersed themselves in beloved music and dance, releasing their passion and vitality; groups of friends sat together, relaxed and joyfully sharing their life stories; at Xiao Mao’s birthday party, laughter never ceased, spreading warmth and happiness; and the dreamy implication of a beautiful life permeated the entire event, allowing people to find moments of peace and enjoyment amid their busy lives.

This event, with its unique atmosphere and diverse content, attracted many Moutai enthusiasts and life pursuers, providing everyone with an unforgettable experience. Under the charm of the Moutai Brand Festival, people seemed to find a sanctuary for their souls, experiencing the beauty and warmth of life.

On May 14, 2024, the “Guizhou Liquor Global Tour – Tasting and Promotion Conference” was grandly held in Singapore, hosted by the Guizhou Provincial Department of Commerce and co-organized by Singapore China Baijiu Pte Ltd. Renowned liquor companies such as Moutai, Xijiu, Zhenjiu, Guotai, and Guizhou Chun collectively showcased their products in the Lion City. The promotion event invited over 40 representatives from institutions including the Singapore Chinese Chamber of Commerce & Industry, Singapore-China Business Association, Business China, and the CCPIT Representative Office in Singapore. Mr. Charles Oon, Managing Director of Singapore China Baijiu Pte Ltd, President of the Guizhou Business (Singapore) Pte Lt, and President of the Singapore China Baijiu Association, was also invited to attend.

In a relaxed and pleasant atmosphere, participants freely exchanged ideas and discussed opportunities for cooperation between the two countries in the fields of economy, trade, and cultural tourism. Guizhou liquor experts introduced baijiu tasting techniques, enhancing everyone’s understanding and appreciation of Guizhou liquor.

The exquisite display of baijiu at the event attracted much attention, and the showcased traditional Miao costumes further allowed everyone to delve into the cultural charm of Guizhou. Guests enjoyed tasting the fine liquor, toasting and drinking together, sharing this beautiful moment, and deepening their friendships and cooperation.

Many participants engaged in lively exchanges in front of the baijiu exhibition booths, gaining in-depth knowledge of the characteristics and brewing techniques of different brands of baijiu. Guizhou liquor experts provided detailed explanations of the series of products and tasting techniques of Moutai and other famous Guizhou liquors.

This event promoted the expansion of Guizhou’s renowned baijiu in overseas markets, strengthened economic and trade exchanges and multilateral cooperation between Singapore and Guizhou, enhanced the brand awareness and market competitiveness of Guizhou baijiu, and contributed to the high-quality development of the Guizhou baijiu industry.

The “Guizhou Liquor Global Tour” helps Guizhou baijiu to reach new markets and expand internationally. The hosting of this promotion conference not only deepened cooperation between China and Singapore in the fields of economy, trade, and cultural tourism but also provided more business opportunities for enterprises from both sides.

On May 13, the “Guizhou Liquor Global Tour (Singapore Stop) – Moutai Night Welcome Banquet,” jointly organized by Guizhou Business (Singapore) Pte Ltd, Singapore China Baijiu Pte Ltd, and Chinese Baijiu Association (Singapore), was grandly held at the Orchard Hotel in Singapore.

At the banquet, the presence of distinguished guests added endless excitement and splendor to this special evening. The speeches delivered by the guests on stage were undoubtedly the highlights and the opening acts of the entire banquet. Their profound words and insightful thoughts infused the event with a rich cultural atmosphere and intellectual exchange.

Singapore, as a country of diverse cultures, attracts guests from all over the world with its unique charm. To welcome our distinguished guests from Guizhou, we arranged an extraordinary performance – the traditional Malay dance, Joget. The graceful movements of the dancers and the deep cultural heritage brought the atmosphere to a climax, setting the perfect stage for the banquet. On this night filled with laughter and emotion, we enjoyed beautiful moments together, experiencing the fusion and inclusiveness of cultures. Besides the traditional Malay dance, Joget, we also arranged an impressive Indian dance performance. The elegant movements and passionate expressions of the dancers provided a splendid visual feast!

Another major highlight of the banquet was the presence of Moutai. Amidst laughter and joy, guests savored this fine liquor, engaging in conversations as they drank, pushing the atmosphere of the banquet to its peak. The unique flavor of Moutai, paired with the meticulously prepared delicacies, provided an ultimate sensory enjoyment, making the evening’s discussions even more delightful and uninhibited.

At the banquet, our company specially prepared ushers dressed in traditional Miao attire to showcase our love for Guizhou to the guests from Guizhou, making them feel our sincerity and warmth.

Amid the joyous atmosphere, the banquet concluded successfully. Each guest received a gift bag from our company as a memento of this unforgettable evening. We sincerely thank all the distinguished guests for their presence and support, and we hope this banquet becomes a cherished memory for everyone.

Hey guys I’m here at the 4^th China international Consumer Products Expo which is being held in Haikou the capital of south China’s Hainan Province.

The expo has provided excellent opportunities for global companies to explore the Chinese market and products. So we get to experience global cultures and styles here where innovation meets tradition in a dazzling showcase of products.

Again, this venue is super large. A lot of walking today as well. I am looking for a snack or something to give myself a treat.

Wow so this is the Moutai ice cream. It does have some Chinese liquor flavor in it.

‘This is my first time to taste the Moutai ice cream.’

‘The you can also taste our liquor-filled chocolates.’

This is the classic series of our brand, the Feitian Moutai. Next we can see a series of zodiac-themed liquors that Moutai has launched. It incorporates the culture of five elements and the twelve Chinese zodiac animals and integrates Chinese ink painting and calligraphy into the design. This year is ‘the Year of the Loong’ and this is the zodiac-themed liquor of ‘the Year of the Loong’. Loong represents nobleness, elegance and fortune.

‘It smells quite strong and unique.’

‘Moutai Baijiu possesses a unique aroma and taste distinct from other Baijiu products. Moutai Baijiu users red tassels, sorghum, wheat and water as raw materials. It takes at least five years from the time the raw materials enter the factory to the time. The product is produced and needs 5 major techniques, 30 stages and 165 steps.

Moutai Group has constructed the Moutai Sanya Haitang Bay Resort in Sanya. A beautiful coastal town of Hainan. It’s said that they are exploring a new development model of ‘integration of liquor and tourism’, thus forming a new consumption scenario and a comprehensive consumer ecosystem, which also reveals the resilience and vitality the country’s consumer market. Such a combination of art, nature and culture. This place provides a glimpse into the Eastern way of life and aesthetics.