Recently, the “Singing the Classics of Ancient Chinese Poetry” special concert, organized by the Huaxia Cultural Promotion Association, was successfully held at the Singapore Chinese Cultural Centre. Singapore China Baijiu Pte Ltd was honored to sponsor this event. The performance seamlessly blended classical poetry, musical artistry, and Chinese Baijiu culture, showcasing the profound heritage and modern innovation of traditional Chinese culture. It received widespread acclaim from the audience.
For over 30 years, the Huaxia Cultural Promotion Association has been committed to the promotion and preservation of outstanding Chinese traditional culture in Singapore. It continues to drive cultural and artistic exchanges between China and the world, serving as a vital bridge for China–Singapore cultural relations.
The concert featured leading performances by renowned Singaporean tenor and opera singer Zhuang Jie. His deep and expressive voice, accompanied by a variety of musical instruments, vividly brought the poetic imagery and emotions to life. Elements of Baijiu culture were skillfully woven into the performance, creating a rich and immersive “poetry and wine” atmosphere that added depth and cultural resonance to the entire evening.
As a representative brand of Chinese Baijiu, Moutai not only enjoys the title of “National Liquor” but also actively participates in various cultural exchange activities. Sponsoring this concert exemplifies Moutai’s commitment to using Baijiu as a cultural medium to promote Chinese heritage globally—with liquor as the vessel and culture as the soul.
This “Singing the Classics of Ancient Chinese Poetry” concert beautifully integrated poetry, music, and wine culture. As a symbol of Chinese Baijiu, Moutai carries a profound cultural legacy and has become a bridge connecting tradition with modernity, and the East with the world. In the lyrical interplay of poetry and wine, the unique charm of Chinese culture was brought to life, embodying Moutai’s confidence and dedication in bringing Chinese civilization to the global stage.