On November 5, the “Moutai Night “, which was hosted by Singapore Chinese Baijiu Pte Ltd, was held at the Oriental Mandarin Hotel in Singapore.
Mr Duan Jianhua, Deputy General Manager and General Counsel of Moutai Group, led the team to attend.
Guests including Mr Chan Soo Sen, former Senior Minister of State for Education and Trade and Industry, former Minister in the Prime Minister’s Office and the first President of China-Singapore Suzhou Industrial Park,
Xiao Jiang Hua, Director of Singapore Chinese Cultural Center, Lin Qin Li, founder of Singapore Chinese Culture Promotion Association, Wu Duo Shen, President of Singapore Chinese Chamber of Commerce, Dr. Wu Wei, Founding Dean of Nanyang Graduate School of Public Administration, Nanyang Technological University, Singapore, and Mr. Guo Dao Feng were invited to attend, adding weight to the event.
Mr. Xiao Jiang Hua, Mr. Zeng Shi Sheng and Mr. Duan Jian Hua delivered speeches at the event.
Outside the dinner venue, the specially arranged “Time Corridor” showcased Moutai’s long history and exquisite brewing craftsmanship; Moutai cocktails added a touch of fashion to the brand, which remains committed to traditional craftsmanship.
Glasses of different shapes, materials, and design styles represent the unique drinking cultures of various regions around the world, symbolizing Moutai’s embrace and integration of diverse cultures.
In line with Singapore’s multicultural culture, the live performance segment showcased the harmony of various ethnic arts. Malay Silat and Zapin Hari Ribut, Indian and Chinese dances took turns on stage, creating a dazzling and vibrant display.
The Moutai “Flying Fairy” design has been in use since 1958, symbolizing Moutai as an ambassador of diplomatic friendship. It not only carries the cultural mission of Moutai but also represents the brand’s commitment to showcasing China’s elegance and passion on the global stage.
In the performance “Flowing” presented by the Singapore Chinese Dance Theatre, dancers held three-meter-long colorful silks, recreating the grace and ethereal beauty of the “Flying Fairy”, echoing the iconic Moutai “Flying Fairy” Image.
Moutai symbolizes not only friendship and heritage but also a precious bond that deepens with the passage of time.
As a further development of the “Moutai Night” IP, the Singapore Moutai Night showcased the unique charm of the Moutai brand through a cross-cultural perspective, allowing guests to experience the profound essence of Chinese culture up close.
In the future, Singapore China Baijiu Company will continue to connect the world through culture and promote communication through its brand, allowing the world to embrace Moutai and Chinese culture with even greater affection.
