Singapore China Baijiu Pte Ltd has officially become the designated exclusive distributor of Jiannanchun in Singapore, and on 21 November hosted the “A Court Wine of the Tang Dynasty · Today’s Jiannanchun” brand gala dinner at the Shangri-La Singapore.
A curated display area featured a range of premium Jiannanchun expressions, including the Jiachen Year of the Dragon and Yisi Year of the Snake Zodiac Editions, Royal Jiannanchun 15 Years, the Sanxingdui Bronze Dali Figure Edition, and Crystal Jiannanchun. The showcase drew strong interest from guests, sparking lively conversations and highly positive feedback throughout the evening.
Guest Interaction & Interviews
The display zone quickly became a highlight of the event, with many attendees pausing to take photos with the Jiannanchun premium collection.
Jane Han (right, Photo 3), winner of the 2024 Singapore Extraordinary Goddess International Pageant – Angel Category, and Lena Pei (left, Photo 3), winner of the Goddess Category, graced the event with their presence, adding to the evening’s elegance.
Several guests were invited by the emcee for interviews, where they shared their insights and expectations regarding baijiu culture and the Jiannanchun brand. Many noted that Singapore’s high-end spirits market is becoming increasingly mature, and the official introduction of Jiannanchun brings consumers a refined choice with both quality and cultural depth.
Guest Speeches
Mr. Peng Feng (Photo 3), representative of Sichuan Jiannanchun Group Co., Ltd., delivered the keynote speech during the gala dinner.
Mr. Zhang Chunhua (Photo 1), Vice President of the Singapore Tianfu Association and BBM recipient, expressed heartfelt congratulations on behalf of the Sichuan community in Singapore. He highlighted that Jiannanchun carries the taste memories and cultural heritage of Sichuanese people. Its arrival in Singapore is not only a major step for the brand’s internationalization, but also a shared pride among the Sichuan diaspora.
Mr. Lee Seck Min (Photo 2), Vice President of the Singapore Chinese Chamber of Commerce, affirmed that Jiannanchun—with its rich history and exceptional quality—will inject new vitality into Singapore’s high-end spirits market.
Jiannanchun Tasting & Cultural Exchange
During the tasting session, guests from various industries engaged in in-depth discussions on Jiannanchun’s aroma profile, flavor complexity, and collectible value. Representatives from F&B, retail, and cultural organizations shared perspectives that blended expertise with appreciation, intensifying the atmosphere through a mix of relaxed enjoyment and cultural exchange.
Group Photos & Continued Friendship
A fun quiz session featuring Jiannanchun product knowledge added excitement to the evening, with enthusiastic participation from guests. The prize—a 750ml Crystal Jiannanchun—blended entertainment with memorable brand engagement.
As the event drew to a close, guests mingled freely, enjoyed the fine baijiu, and posed for photos together. These interactions deepened ties across industries, culture, and community, paving the way for future collaborations.
The gala dinner not only showcased the full charm of the Jiannanchun brand but also marked its official and promising debut in the Singapore market.