To promote the traditional Chinese virtue of filial piety and uphold corporate social responsibility, Singapore China Baijiu Pte Ltd has organized Father’s Day charity events for five consecutive years. This year, we once again visited the local “Qiong Zhou Le Shan Ju” elderly care home to carry out the “A Father’s Love is as Steady as a Mountain · Gratitude for Fatherly Love” outreach event, delivering care and warmth to the elderly residents.

eartfelt Outreach · Love in Action

Deeply rooted in the local community, Singapore China Baijiu Pte Ltd has always adhered to the principle of “culture drives branding, responsibility guides growth,” with a continuous focus on the well-being of senior citizens.

For this event, we donated a variety of daily essentials, including laundry detergent, disinfectant, coffee, cereal, jam, hand soap, body wash, toilet paper, and tissues. These practical items helped improve daily conditions at the home and brought genuine, thoughtful care to the residents.

Sincere Connection · Warm Companionship
In addition to material support, our company representatives spent quality time with the elderly—singing classic songs, listening to their stories, and enjoying tarts, cakes, and hot beverages together during a warm afternoon tea session. The atmosphere was filled with laughter and heartfelt emotion. This simple yet sincere companionship paid tribute to the role of “fathers” and reflected the company’s tender care for the senior community.

The Moutai Spirit · Carried On Overseas
As a key partner of the Moutai brand in Singapore, we remain committed to rooting Chinese traditional culture and the Moutai spirit in overseas communities. This event represents a heartfelt expression of “Cultural Moutai” and “Responsible Moutai” in action abroad.

Passing On Filial Piety · Love That Lasts
Father’s Day is not only a time to express gratitude, but also an opportunity to promote filial piety and care for the elderly. Looking ahead, Singapore China Baijiu Pte Ltd will continue to use culture as a bridge and charity as a path to extend the warmth of our brand to wider communities and individuals.