On the occasion of Father’s Day, Singapore China Baijiu Pte., Ltd., in collaboration with Moutai, visited the Geylang East Home for the Aged on June 14th to host a heartwarming public welfare event. Through this activity, we aimed to convey the warmth and blessings of the holiday to the elderly, allowing them to feel the care and affection of society.
On the day of the event, our company team arrived at the Geylang East Home for the Aged with carefully prepared snacks and roses. They enthusiastically distributed the snacks and roses to the elderly and interacted with them warmly. Throughout the event, the elderly were all smiles, and the atmosphere was warm and joyful.
To ensure the elderly had an unforgettable Father’s Day, our employees also presented a wonderful singing performance. The songs, thoughtfully prepared by the staff, were greatly appreciated by the elderly, who clapped and sang along, filling the venue with laughter and joy.
During the interactive segment, employees had friendly conversations with the elderly, listening to their stories and understanding their needs, making them feel genuine care. This event not only provided material comfort to the elderly but also offered them significant emotional solace and encouragement. The elderly expressed that the event made them feel special and warm on the holiday, and they were very grateful for our visit.
The successful organization of this Father’s Day public welfare event demonstrated Singapore China Baijiu Pte., Ltd.’s sense of social responsibility and further enhanced our employees’ awareness of social service.
By organizing and participating in such public welfare activities, the Moutai brand further demonstrated its strong sense of social responsibility, establishing a positive image of caring for vulnerable groups in society, and gaining public recognition and praise. These actions of caring for the elderly have enhanced the brand’s reputation and increased consumers’ trust and affection for the brand. The warm interactions with the elderly during the event also infused the brand with warmth and humanity, bridging the psychological gap with consumers.
Through this public welfare activity, the Moutai brand not only contributed to society but also established a responsible and warm brand image in the public’s mind, laying a solid foundation for the brand’s long-term development.
In the future, we will continue to uphold the aim of caring for society and giving back to society, actively participating in various public welfare activities, and bringing warmth and care to more people in need.
