The Singapore Wuliangye and Luzhou Laojiao exchange team have assembled in [Chengdu]! We specially gathered 5 of our loyal baijiu fans from Singapore, together with a reporter friend from Lianhe Zaobao so that everyone can come together and learn more about the China Baijiu Culture. Following up will be the start of this wonderful journey~
First stop: Yibin, Sichuan
Upon arriving in Yibin, we received a warm welcome from Wuliangye’s Mr. Kang (Figure 6)! We ate the most authentic Sichuan cuisine and drank Wuliangye baijiu. The SCB – Wuliangye Engish Language Scholarship Programme, which we specially designed for Wuliangye company to embrace our two companies relationship was also officially presented at this luncheon!
The first attraction of the day: The Wuliangye Museum. This museum revealed the development of Wuliangye as the king of the China Baijiu Industry, showcasing the strategic evolution of the Wuliangye baijiu. The eye-opening experience made our baijiu fans in awe of all the details and contents.
Next up, the iconic wine mountain of the Wuliangye distillery. It has a commanding height of Shili Wine City measured at 320 meters above sea level, it takes about ten minutes to climb the summit and has an excellent panoramic view of the whole Wuliangye office and distillery compound. Figure 1: The Wuliangye bottle building broke the Guinness Book of Records for being the largest physical advertisement. These landscapes left our baijiu fans in awe and couldn’t wait to take a photo with it. After that, we went to the Wuliangye Tasting Room and tasted the original pulp baijiu which has an alcoholic content of not less than 72 degrees. It was really intoxicating!