The 20th Asian Chess Individual Championship, hosted by the Singapore Xiangqi General Association and sponsored by Singapore China Baijiu Pte Ltd was successfully held from 3rd to 5th December 2024, and the closing ceremony was held at Qian Xi (Farrer Park) Restaurant on the evening of December 6th.
2024 “香溢狮城 举杯共远” Moutai Night
On November 5, the “Moutai Night “, which was hosted by Singapore Chinese Baijiu Pte Ltd, was held at the Oriental Mandarin Hotel in Singapore.
Mr Duan Jianhua, Deputy General Manager and General Counsel of Moutai Group, led the team to attend.
2024 Baijiu Cultural Tour
The 2024 Liquor Culture Journey has concluded successfully. This was the fourth liquor culture journey organized by Singapore China Baijiu Pte Ltd, running from September 9 to September 19. It included visits to six renowned liquor companies in Guizhou and Sichuan provinces, where we received professional and warm hospitality.
Business China Fundraising Golf Tournament & Dinner 2024
On August 23, 2024, the Business China Fundraising Golf Tournament & Dinner 2024 was held at the Singapore Island Country Club. Singapore China Baijiu Pte Ltd was invited as a sponsor to support this grand event.
The 4th “Chan Soo Sen Cup” Racial Harmony Day Graphic Xiangqi Tournament
On August 3, 2024, the 4th “Chan Soo Sen Cup” Racial Harmony Day Graphic Xiangqi Tournament, sponsored by the Singapore China Baijiu Pte Ltd and organized by the Singapore Xiangqi General Association and the Tung Ann District Guild, was held in the auditorium of the Tung Ann District Guild. The event brought together Xiangqi enthusiasts and professional players from various regions to compete and exchange skills.
Continue reading “The 4th “Chan Soo Sen Cup” Racial Harmony Day Graphic Xiangqi Tournament”2024 Singapore International Cultural Festival ‘Moutai Cup’ Wushu Competition
Organized by the Singapore Youth Cultural Arts Centre and co-organized by the Singapore Wushu Home and the Singapore International Martial Arts Cultural Exchange Centre, the 6th Singapore International Cultural Festival “Moutai Cup” Wushu Competition was successfully held at the Singapore Sports School on July 27. This event, titled sponsored by Moutai under the Singapore China Baijiu Pte Ltd, attracted over 1,300 participants and spectators from countries and regions including China, Hong Kong (China), Germany, Belgium, Nepal, India, Oman, and Myanmar, becoming an unforgettable cultural festival.
Continue reading “2024 Singapore International Cultural Festival ‘Moutai Cup’ Wushu Competition”“China Times” International Celebrity Go Tournament
On June 29, 2024, the “China Times” International Celebrity Go Tournament, co-organized by the Singapore Weiqi Association and the International Forum, was held at the Singapore Weiqi Association Clubhouse. This tournament invited renowned Go players from around the world, attracting the attention of many well-known Go enthusiasts and supporters of the Urban Culture Forum.
Singapore China Baijiu Pte., Ltd. sponsored the event with its Moutai brand. This initiative not only highlights Moutai’s cultural heritage and social responsibility as a historically rich baijiu brand but also reflects its deep recognition and active support of traditional Chinese culture. As a representative brand of Chinese baijiu, Moutai is globally renowned for its unique brewing process and long-standing cultural history. Moutai’s sponsorship added a distinctive cultural atmosphere to the event, further enhancing its influence and visibility.

This year’s International Celebrity Go Tournament featured an innovative competition system that combined competitiveness, entertainment, and digitalization, incorporating artificial intelligence elements for the first time. It also included professional commentary and live broadcasts, aiming to explore how AI technology intersects with the wisdom and skills of Go, allowing the audience to better appreciate the excitement of Go matches, promoting cultural exchange and mutual learning, and showcasing the profound wisdom of humanity.
On the day of the tournament, 17 Go players participated in a one-day exchange match. The Singapore Go Tournament featured two 6-dan players who competed in five rounds. The competition hall was serene and solemn, with spectators holding their breath, watching quietly. The players were focused, strategically arranging and moving pieces on the black-and-white board. They maneuvered skillfully, contemplating each move, demonstrating strategic depth in a high-level competition that captivated the audience.


As a traditional cultural treasure of the Chinese nation, Go is known as the “chess of life, gymnastics of wisdom.” It boasts a long development history and rich cultural heritage, making it a beloved intellectual sport. The successful hosting of this “China Times” International Celebrity Go Tournament not only provided a platform for Go enthusiasts to exchange and hone their skills but also allowed more people to appreciate the charm of Go. It is significant for promoting the popularization of Go and the development of urban culture.
The sponsorship by the Moutai brand further highlighted the value and allure of traditional Chinese culture, adding new cultural connotations to the Moutai brand. As a representative of Chinese baijiu, Moutai is not only a symbol of quality but also a cultural inheritor. In the future, Moutai will continue to support and promote traditional Chinese culture, allowing more people to understand and love the wisdom and art of China.






