On October 10th, Guizhou Xijiu held its first high-end dinner event in Singapore — “Mid Autumn Night · Xi Jiu Delight” — grandly hosted at The St. Regis Singapore.
The event was organized by Singapore China Baijiu Pte Ltd, aiming to leverage the festive spirit of the Mid-Autumn Festival to showcase the cultural heritage and brand essence of Guizhou Xijiu to Singapore’s premium market, Chinese business community, and mainstream society — opening a new chapter in the internationalization of China’s sauce-aroma baijiu culture.
Gentlemen Gather, Toast in Elegance
After registration, guests took commemorative photos before the “Mid Autumn Night · Xi Jiu Delight” backdrop.
Ladies dressed in traditional Guizhou ethnic attire gracefully welcomed attendees, blending oriental ceremonial charm with festive ambience.
Every smile captured was a testament to cultural exchange and brand globalization.
Sign-in and Photo Moments — Sharing the Junpin Spirit
As guests arrived, the atmosphere was both warm and dignified.
Signing in, taking photos, raising glasses — every gesture reflected friendship, trust, and shared joy.
With the spirit of a gentleman, Xijiu connects hearts through wine.
Craftsmanship Heritage · Classics Appreciated Together
On display were key products such as Junpin Xijiu and Xijiu · Cellar 1988, elegantly showcased with the fragrance of aged sauce aroma — embodying Guizhou Xijiu’s craftsmanship and cultural legacy.
Each bottle is a story of time and dedication.
Creative Cocktails
The dinner began with two signature welcome cocktails — Lychee Jun Pin and Xi Jiu Colada.
When traditional sauce aroma meets tropical fruit notes, when oriental charm meets modern mixology, Xijiu’s openness, innovation, and international allure shine through.
Speeches and Lucky Draws
During the dinner, Mr. Chan Soo Sen, former Minister of State in the Prime Minister’s Office, Ministry of Community Development and Sports, Ministry of Education, and Ministry of Trade and Industry of Singapore, as well as former CEO of the China-Singapore Suzhou Industrial Park, delivered a speech.
He noted that Guizhou Xijiu hails from one of China’s most renowned sauce-aroma baijiu regions and carries profound cultural significance.
Mr. Zeng also shared his insights on promoting and integrating baijiu culture in Singapore, believing that such initiatives further cultural exchange and mutual understanding between China and Singapore.
Mr. Fu Xiaohui, Chief Representative of the China Council for the Promotion of International Trade (CCPIT) Singapore Office and Secretary-General of the Chinese Enterprises Association (Singapore), highlighted Mr. Charles Oon’s early dedication and perseverance in promoting Chinese baijiu in Singapore.
He emphasized that developing baijiu in the Singapore market requires not only brand consistency and cultural outreach but also maintaining reasonable and stable pricing to ensure the industry’s sustainable growth.
The evening featured interactive lucky draws, with prizes including Junpin Xijiu, Xijiu · Cellar 1988, creative figurines, and co-branded tea sets.
Guests participated enthusiastically — laughter and aroma intertwined, creating an exceptionally vibrant atmosphere.
Distinguished Guests
The dinner gathered an illustrious lineup of attendees — leaders and elites from various fields, joining to celebrate this grand event.
Their presence not only marked Xijiu’s premium debut in Singapore but also infused strong momentum into Sino-Singapore cultural exchange and the internationalization of baijiu.
Notable guests included:
· Ms. Lin Zang Li, Chairperson of the Singapore Huaxia Cultural Promotion Association (Photo 1, right)
· Ms. Chen Li Ping, President of the Singapore Tianjin Chamber of Commerce (Photo 2)
· Mr. Lou Rui An, Secretary-General of the Singapore Guizhou Association (Photo 3)
· Mr. Li Guo Jun, President of the Singapore Chinese Entrepreneurs General Chamber (Photo 4)
· Mr. Hu Gang, Chairperson of the Singapore Youth Cultural & Arts Centre (Photo 5)
· Mr. Chen Ding Chuan, Honorary President of the Singapore Weiqi Association (Photo 6)
· Mr. Tang Liang, Honorary President of the Singapore Guizhou Association (Photo 7)
· Mr. Lin Guan Hao, President of the Singapore Xiangqi General Association (Photo 8)
· Ms. Li Man Na, Vice President of the Singapore Guizhou Chamber of Commerce and the Singapore Guizhou Association (Photo 9)
Raise a Glass of Junpin · Savor the Sauce Aroma
As Junpin Xijiu and Xijiu · Cellar 1988 were gently poured into glasses, guests raised their cups together, savoring the layers of sauce aroma and the refined spirit of a gentleman.
Many expressed their admiration for Xijiu’s delicate taste and lingering finish — and were delighted to see another fine sauce-aroma baijiu gracing the Singapore market.
A Cup of Sauce Aroma · Sharing the Moon Across Distance
The Mid-Autumn Festival embodies the flavor of reunion.
Through wine, Xijiu bridges oriental warmth and courtesy with Singapore’s festive night.
In every sip — rich aroma, heartfelt warmth.
Harmony of Fine Food and Fine Wine
Elegant dishes paired seamlessly with Junpin Xijiu’s sauce aroma.
Each course harmonized beautifully with the wine’s depth and character — a meeting of flavors and culture, leaving lasting impressions on the palate and heart.
Lion Dance & Drums · A Majestic Opening
The evening began with a spectacular drum and lion dance performance, symbolizing “Awakening of the Lion, Prosperity Rising in the East.”
Themed Mid-Autumn dance and Chinese orchestral music interwove perfectly, allowing guests to immerse themselves in the oriental essence of Xijiu’s culture amid the festive celebration.
